Brand Tone

Energetic and Fun, Relatable and Solution-Oriented, Trustworthy and Health-Conscious, Innovative and Modern, Community-Focused, Confident and Bold

Brand Values

• •Wellness & Balance
• •Innovation
• •Natural Solutions
• •Effectiveness & Convenience
• •Customer-Centricity
• •Resilience & Leadership
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (energetic, relatable, trustworthy, innovative, fun) and values (wellness, innovation, natural solutions, effectiveness, customer-centricity). Include "sounds like/doesn't sound like" examples.
• •Know Your Audience: Consistently speak their language. The current approach on TikTok, using direct, benefit-driven language and relevant hashtags, is a good example. Tailor messaging slightly for different platforms while keeping the core tone.
• •Focus on the Solution & Benefits: Always bring the copy back to how EVER.PARTY solves the customer's problem (hangover, feeling unwell after partying) and the positive outcomes (feeling refreshed, ready for the day, enjoying life without regrets).
• •Be Authentic and Relatable: Use language that feels genuine and human. Share real testimonials and user-generated content where appropriate. The "Woman-Owned, Veteran-Run" aspect can also add to authenticity and trust.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and even investment pitches is aligned. This builds brand recognition and trust. Regularly review content to ensure it adheres to the established voice.

Social Perception

As a "Savior", Effective and Convenient, Associated with Fun/Festivals, Emerging & Innovative, Trust (building)

Copy Examples

• •Headline: "Last Night Was Epic. Tomorrow Will Be Too. Thanks, EVER.PARTY." Body: "Don't let the fear of the next morning dull your sparkle. Our dissolvable recovery strips are packed with natural herbal extracts to help you bounce back and own the day. Party smart, recover smarter." Call to Action: "Grab Your Recovery Strips & #PartyOn!"
• •Headline: "Your Pocket-Sized Wingman for Big Nights Out. 🎉" Body: "Introducing EVER.PARTY: The sugar-free, fast-acting recovery strip that dissolves on your tongue. No water, no hassle – just pure, plant-powered revival. Keep the good times rolling, minus the morning-after regrets." Call to Action: "Discover the Magic. Shop EVER.PARTY now!"
• •Headline: "Wellness Meets Weekend. (Finally!)" Body: "At EVER.PARTY, we believe in celebrating life to the fullest AND feeling your best. Our innovative ayurvedic strips are your secret weapon for enjoying the night and conquering the next day. Woman-owned, veteran-run, and ready to revolutionize your recovery." Call to Action: "Join the EVER.PARTY Movement!"
• •Headline: "Real People, Real Recovery. Hear What They're Saying!" (For a social media post with testimonials) Body: "[User testimonial snippet: 'I was skeptical, but EVER.PARTY is a game-changer! No more wasted days.'] We love hearing how our natural recovery strips are helping you live your best life. What's YOUR EVER.PARTY story?" Call to Action: "Share Your Experience! #MyEVERPARTY"
• •Headline: "Don't Just Party. EVER.PARTY." Body: "Why choose between a great night and a productive next day? With EVER.PARTY's herbal recovery strips, you don't have to. Easy to take, natural, and effective. It’s recovery, redefined." Call to Action: "Find Your Hangover Savior Today!"