Brand Tone

Supportive, Empowering, and Calm

Brand Values

• •Accessibility & Inclusivity
• •Functionality & Simplicity
• •Well-being & Self-Care
• •Aesthetic & Joy

Best Practices

• •Lead with Empathy: Always start from a place of understanding the customer's problem or desire. Use phrases like "Feeling overwhelmed?" or "Ready to fall in love with reading again?" to show you get it.
• •Use "You" and "Your": Focus the copy on the customer, not the brand. Instead of "Our planner has great features," write "Your new planner helps you organize everything." This makes the benefits feel personal.
• •Highlight a Feeling, Not Just a Feature: Don't just list what the product does; describe the feeling it creates. Instead of "Includes hyperlinked tabs," try "Navigate your plans with a sense of ease and control."
• •Maintain Visual and Verbal Consistency: Ensure the calm, clean, and supportive tone is reflected everywhere, from the product description and social media captions to customer service emails and ad copy. Use a consistent vocabulary (e.g., "flow," "clarity," "ease," "journey").
• •Tell Micro-Stories: Use captions and descriptions to tell small stories about transformation. Frame the product as the tool that helps a character (the customer) go from a state of chaos to a state of calm and control.

Social Perception

helpful, trustworthy, and aesthetically pleasing

Copy Examples

• •Your brain is a beautiful, busy place. Our ADHD Planner is designed to work *with* it, not against it. With streamlined layouts and brain-dump pages, you can finally quiet the chaos and focus on what truly matters. Find your flow today. ✨ #ADHDfriendly #DigitalPlanner #Neurodivergent
• •For the reader who lives a thousand lives. Our Digital Reading Journal is the perfect companion to track your literary adventures. Catalog your library, write reviews, and rediscover your favorite quotes, all in one beautiful place. Ready to turn the page on your best reading year yet? Shop now!
• •The Ultimate Life Organizer Bundle. Save 30% when you get our bestselling Digital Planner, Budget Tracker, and Meal Planner together. Simplify your life, beautifully. Get Organized Now
• •(0-2s) Text on screen: "My brain with 500 open tabs" over a clip of someone looking overwhelmed. (3-7s) Text on screen: "Me using my digital planner to finally get it all down" over a satisfying screen recording of filling out a "brain dump" section in the Everly Rae Designs planner. (8-10s) Text on screen: "Link in bio for your moment of clarity." with a shot of the finished, organized planner page. Trending calm/instrumental audio in the background.
• •A moment of calm, planned just for you 🌿