Brand Tone

Modern & Stylish, Approachable & Slightly Playful, Informative & Direct, Aspirational but Attainable

Brand Values

• •Quality & Design
• •Style & Trend-Consciousness
• •Accessibility
• •Customer Experience

Best Practices

• •Know Your Audience: Consistently write with the target demographic in mind – likely individuals who appreciate modern, stylish, real gold jewellery that's accessible and suitable for everyday wear and new piercings.
• •Use a Consistent Vocabulary: Incorporate keywords like "9ct gold," "modern," "stylish," "ear party," "piercing," "huggies," "studs" regularly but naturally. Maintain an approachable and slightly playful yet chic language.
• •Visual and Verbal Harmony: Ensure the tone of the copy matches the visual aesthetic of the brand (clean, modern, with a focus on the jewellery's appeal).
• •Platform Adaptability: While maintaining the core tone, slightly adjust the expression for different platforms. For instance, TikTok can be more informal and trend-driven with emojis and questions, while website copy might be slightly more descriptive yet still engaging.
• •Emphasize Key Values Subtly: Weave in the values of quality (mentioning materials like 9ct gold), style (highlighting new trends and designs), and attainability (through promotions and overall approachable feel) into the copy.

Social Perception

Aimed at a younger, trend-aware audience interested in demi-fine, fashionable jewellery. Potential for brand name confusion with other 'Everly' jewellery brands.

Copy Examples

• •✨ Fresh sparkle just landed! ✨ Our new 9ct gold huggies are here to upgrade your everyday ear stack. Tap to shop your new faves! #EverlyJewellery #GoldEarrings #EarParty #NewArrivals
• •London, get ready to get pierced! 🤘 Our next pop-up is happening soon. Beautiful 9ct gold pieces waiting for you. 😉 Link in bio for deets! #EverlyJewellery #LondonPiercing #EarPiercing #GoldJewellery #TrendyJewellery
• •Treat Your Ears! ✨ Get 10% off your first Everly Jewellery order with code NEW10. Shine on! #EverlyJewellery #FineGoldEarrings
• •Add a little edge. Our 9ct Gold Spike Stud is the perfect subtle statement for any piercing. Modern, minimal, and made to last. #EverlyJewellery #GoldStud #CartilageEarring
• •Stack 'em up! 🤩 Our delicate hoops and studs are perfect for curating your unique ear story. How do you wear your Everly? Tag us! #EverlyStyle #EarStackGoals #9ctGold