Brand Tone

Friendly and Approachable, Supportive and Empowering, Health-Conscious and Informative, Positive and Uplifting, Relatable

Brand Values

• •Health and Wellness
• •Natural Ingredients & Clean Label
• •Social Responsibility
• •Customer-Centricity
• •Accessibility and Convenience
• •Transparency

Best Practices

• •Stay Positive and Encouraging: Frame messaging around the benefits and the positive impact on health and well-being. Use uplifting language.
• •Emphasize "Natural" and "Clean": Consistently highlight the use of natural, plant-based ingredients and the absence of sugar and artificial additives.
• •Be Relatable and Inclusive: Speak to the everyday challenges of staying hydrated and healthy. Use language that resonates with busy individuals and families seeking healthier options.
• •Educate Gently: Provide clear, concise information about the product benefits and ingredients without being overly technical or preachy.
• •Incorporate the Mission: Where appropriate, subtly weave in the "Hydration for Hydration" initiative to reinforce brand values and connect with socially conscious consumers.

Social Perception

Positive, Effective, Socially Conscious, Helpful for Specific Lifestyles, Good Alternative

Copy Examples

• •Headline: Sip Your Way to a Brighter Day! Body: Everly’s delicious, sugar-free drink mixes make hydration easy and enjoyable. Packed with natural flavors and essential electrolytes, it’s the a.m. pick-me-up or p.m. refresher your body will thank you for. Drink more water, feel more amazing!
• •Headline: Healthy Hydration That Gives Back. Body: Every pouch of Everly you enjoy helps us provide life-saving hydration to a child in need. Taste the goodness, share the wellness. #HydrationForHydration
• •Headline: Keto-Friendly Flavor Without the Fuss. Body: Staying on track? Everly makes it delicious! Zero sugar, 1g net carb, and bursting with natural taste. Fuel your lifestyle the vibrant way.
• •Headline: From Morning Boost to Evening Calm. We've Got Your Sips Covered. Body: Whether you need a natural energy lift with our Energy line, daily support from our Belly Health probiotics, or simply delicious Hydration, Everly mixes into your life, effortlessly. What’s your flavor?
• •Headline: Finally, a Drink Mix the Whole Family Can Love (and You Can Trust!) Body: Made with real fruit extracts and plant-based sweeteners, Everly is the sugar-free, chemical-free way to keep everyone refreshed and hydrated. Happy sipping, healthy living!