Brand Tone

Aspirational & Empowering, Modern & Trendy, Approachable & Engaging

Brand Values

• •Strength & Dedication
• •Authenticity & Individuality
• •Quality & Heritage
• •Community

Best Practices

• •Bridge Heritage and Modernity: Always connect the brand's rich history in boxing with its contemporary streetwear appeal. Use keywords like 'legacy,' 'heritage,' and 'champion' alongside 'style,' 'streetwear,' and 'trends.'
• •Maintain an Empowering Tone: Whether talking about a boxing glove or a t-shirt, the language should feel empowering and motivational. Frame products as tools for achieving personal greatness.
• •Adapt the Tone to the Platform: Keep the core message consistent, but tailor the delivery. Use professional and aspirational language on the website and in email marketing. Be more casual, trendy, and use humor on platforms like TikTok and Instagram to connect with a younger audience.
• •Leverage User-Generated Content and Influencers: Actively feature and repost content from customers and influencers. This reinforces the brand's community value and provides authentic social proof. The copy should reflect this by being engaging and conversational (e.g., 'We love how @user styled our classic tee!').
• •Focus on Both Function and Fashion: Highlight the technical aspects and quality of the products (e.g., 'EverDri technology keeps you cool') while also emphasizing their stylistic versatility ('The perfect piece for your gym-to-street look'). This dual focus caters to both the fitness enthusiast and the fashion-conscious consumer.

Social Perception

Trusted Legacy Brand, Evolving Fashion-Forward Brand, Value-Oriented

Copy Examples

• •Strength isn't just for the ring. It's in your everyday hustle. Our new collection is built for the champion in you, blending timeless Everlast quality with the streetwear style you own. #EverlastNordic #ChoiceOfChampions #Streetwear
• •From the first punch to the final round, our gear is with you. Engineered for performance and trusted by generations of champions, Everlast is more than equipment—it's a commitment to your journey. Shop the heritage of strength. #Everlast #Fitness #Training
• •OOTD hitting different with that classic Everlast vibe 🔥. Who said comfort can't be fire? #everlastnordic #fyp #styleinspo #streetstyle
• •Legacy Meets Value. Get up to 30% off on iconic Everlast gear. Built to last, now at prices you'll love. Don't wait, the champion's choice is on sale now.
• •At Everlast, we believe in the power of authenticity and dedication. If you live and breathe our values of strength and style, we want you on our team. Become an EVERLAST® Nordic ambassador and help us inspire the next generation. Click here to learn more and apply. #EverlastFamily