Brand Tone

elegant, whimsical, and exclusive

Brand Values

• •Timelessness
• •Craftsmanship
• •Exclusivity
• •Imagination

Best Practices

• •Use Evocative and Whimsical Language: Consistently use words like "magical," "timeless," "memory," "whimsical," "dream," and "enchanted" to reinforce the brand's core theme of capturing fleeting childhood moments.
• •Emphasize Exclusivity and Scarcity: Frame new releases as limited "collections" or "one-of-a-kind frocks." Use phrases like "Available exclusively," "Limited release," or "Join our group for access" to drive engagement within the private Facebook community.
• •Highlight Craftsmanship: In every product description, mention the handmade nature of the garment. Use specific details like "hand-embroidered," "scallop-edged floral lace," or "high-end fabrics" to justify the couture quality and price point.
• •Tell a Story: Position each dress as part of a larger narrative. Instead of just listing features, describe the occasion the dress is perfect for—"a fairytale photoshoot," "a special birthday," "creating an Everlasting memory."
• •Maintain an Elegant and Warm Tone: The voice should remain sophisticated and high-end, yet approachable and warm, like a trusted personal designer. Address the customer as part of a special community that appreciates artistry and quality.

Social Perception

The brand is perceived as a luxury or "extravagance" by a niche market of parents who value unique, high-quality clothing for their children. Customers are part of a small, dedicated community who actively follow the designer's work on specific Facebook pages. The high price point is acknowledged, but justified by the quality and artistry of the garments. The brand is seen as a way to create extraordinary, lasting memories through fashion.

Copy Examples

• •Introducing the 'Aki' dress. For moments as fleeting and precious as autumn leaves. Hand-stitched with care, this piece is designed to capture the giggles and twirls that make childhood magical. Available this Monday, exclusively in our Facebook group. #EverlastingMoments
• •Crafting More Than Dresses—We're Stitching Memories. Explore our collection of timeless gowns for your little lady and make any occasion an everlasting one.
• •The 'Bea' Dress: A whisper of vintage charm and a daydream of floral lace. Each seam is a promise of quality, designed for garden parties and unforgettable portraits. With its generously gathered skirt and soft cotton underdress, it’s a wearable piece of art.
• •A Secret Just for You... Be the first to glimpse our upcoming Winter Couture Collection. We've woven frosted dreams and holiday magic into every thread. Thank you for being part of the Everlasting family.
• •The beauty is in the details. #HandmadeCouture #ChildrensFashion #EverlastingByRachel