Brand Tone

Empowering & Inclusive, Friendly & Approachable, Aspirational yet Attainable, Youthful & Trendy, Conscious

Brand Values

• •Inclusivity & Body Positivity
• •Confidence
• •Sustainability & Ethical Practices
• •Quality & Style
• •Affordability

Best Practices

• •Embrace Inclusive Language: Always use words that welcome everyone. Phrases like "for every body," "all shapes and sizes," and "you're beautiful" should be staples. Avoid industry jargon that might alienate.
• •Lead with Positivity and Empowerment: Frame messages to uplift and inspire confidence. Focus on how the swimwear makes the wearer *feel* (confident, beautiful, happy) rather than just how it looks.
• •Be Authentic and Relatable: Use a conversational, friendly tone. Incorporate user-generated content and stories to show real people enjoying the brand. Share behind-the-scenes glimpses where appropriate.
• •Highlight Core Values Consistently: Weave in mentions of sustainability, ethical production, and California roots naturally within product descriptions, social posts, and 'About Us' narratives. Don't just state them; show how they're integrated.
• •Stay Visually and Tonally Cohesive Across Platforms: While the specific content might vary (e.g., TikTok vs. Email), the underlying tone of voice, key messages, and visual aesthetic should remain consistent to build strong brand recognition and trust. Use similar emojis, color palettes, and photo styles.

Social Perception

Positive for Design & Fit, Appreciation for Inclusivity, Seen as Trendy & Desirable, Some Concerns about Customer Service/Shipping, Associated with "California Lifestyle"

Copy Examples

• •Sunshine on our minds & confidence in our hearts! ☀️💖 Every body is a beach body, and every moment is a chance to shine. Tag your sunshine squad! #Everieswim #BeachConfidence #EveryBodyIsBeautiful #SustainableStyle
• •New @everieswim drop just hit & we're obsessed! 😍 Which look is your fave? Sustainable, figure-flattering & made for YOU. ✨ #Everieswim #SwimwearHaul #BodyPosi #MadeInCali #SummerVibes
• •Feel Amazing. Look Incredible. Dive into sustainable swimwear designed for every beautiful body. ✨ Shop Everieswim – Confidence sewn in.
• •Your perfect summer starts with the perfect suit! 🌊 At Everieswim, we craft confidence-boosting, eco-friendly swimwear right here in California. Find your fit, love your look. Shop now & get 10% off your first order! #Everieswim #CaliforniaSwim #SustainableFashion #BodyConfidence
• •Hey Gorgeous! Your Dose of Sunshine & Swimwear Inspo is Here ☀️ (Body snippet): Ready to make waves? Discover our latest collection of sustainable, figure-flattering swimwear designed to make you feel as amazing as you look. Because at Everieswim, we believe confidence is your best accessory.