Brand Tone

friendly, knowledgeable, and trustworthy

Brand Values

• •Health and Wellness
• •Quality and Purity
• •Customer Focus and Service
• •Family-Run and Irish Identity
• •Integrity and Honesty
• •Community
• •Sustainability (Implied)

Best Practices

• •Prioritize a Helpful and Informative Voice: Always aim to educate and assist the customer, sharing knowledge about products and their benefits in a clear, accessible way.
• •Emphasize Trust and Expertise: Back up claims with information about product quality, ingredient sourcing, and the knowledge of the staff.
• •Maintain a Friendly and Approachable Demeanor: Use welcoming language and show genuine care for the customer's well-being.
• •Highlight Irish Roots and Community Connection: Subtly weave in the brand's heritage and commitment to serving the local and national community.
• •Keep it Positive and Empowering: Focus on the positive aspects of health and wellness, encouraging customers on their journey to a healthier lifestyle.

Social Perception

Customers and the public generally perceive Evergreen Healthfoods as a reliable and well-established source for health products in Ireland. They are seen as knowledgeable and committed to natural health. The longevity of the business and the expansion to multiple stores indicate a positive reputation and customer loyalty. The emphasis on trained staff contributes to a perception of expertise and trustworthiness.

Copy Examples

• •Nourish your well-being from the inside out. Discover our hand-selected range of natural vitamins and supplements, chosen for their purity and effectiveness. #EvergreenWellness
• •For over 30 years, our family has been dedicated to helping Ireland live healthier. Trust Evergreen Healthfoods for expert advice and the finest natural products. #IrishHealth #FamilyRun
• •Feeling good starts with what you put into your body. Explore our delicious and wholesome organic foods, perfect for your healthy lifestyle. #EatWellLiveWell #OrganicGoodness
• •Unlock your natural radiance. Our curated collection of organic skincare is packed with nature's best ingredients for healthy, glowing skin. #NaturalBeauty #OrganicSkincare
• •Your health journey is unique. Our knowledgeable team is here to guide you. Visit us in-store or online for personalized advice and support. #HealthyLiving #EvergreenCommunity