Brand Tone

The predominant tone is authentic, passionate, and adventurous. The language is personal and heartfelt, creating a tone that is both grounded and aspirational, with a strong sense of expertise and reverence for the craft.

Brand Values

• •Sustainability and Ethical Sourcing
• •Quality and Craftsmanship
• •Adventure and Nature
• •Authenticity and Simplicity
• •Connection and Storytelling

Best Practices

• •Always Tell a Story: Every piece of copy, from a tweet to a product description, should connect back to the brand's core narrative of adventure, sustainability, and passion for coffee's origins.
• •Use the Founders' Voice: Maintain the personal, authentic tone established by Taylor and Leigh Ann. Writing in the first person ("we," "our") can help reinforce that there are real people behind the brand.
• •Emphasize "Why" Over "What": Instead of just listing product features, focus on the values behind them. For example, instead of "We sell organic coffee," use "We partner with farmers committed to organic practices to protect the fragile coffee-growing ecosystems for generations to come."
• •Incorporate the "Wild" and "Adventure" Language: Consistently use words and phrases that evoke a sense of exploration and connection to nature, such as "journey," "trek," "discover," "off the beaten path," and the tagline "Fuel your adventure & stay wild."
• •Be Transparent and Educational: Share details about the roasting process, the partner farms, and the unique characteristics of each coffee origin. This reinforces the brand's expertise and commitment to quality, building trust with the customer.

Social Perception

The social perception of Evergreen Coffee Roasters is likely that of a niche, artisanal brand, deeply passionate about the origins and quality of its coffee. They are seen as a more personal and authentic alternative to larger commercial brands. Their perception is not yet widespread, offering a clean slate to build a stronger community and narrative.

Copy Examples

• •From the remote mountains of Ethiopia to your morning cup. Each of our single-origin roasts tells a story of the land and the hands that harvested it. We partner directly with farmers to bring you coffee that’s as ethical as it is delicious. Ready to fuel your next adventure? 🌲 #EvergreenCoffee #StayWild #EthicalCoffee
• •Mindfully Roasted. Wildly Loved. Discover small-batch coffee that respects the journey from bean to brew. Shop Our Single Origins.
• •Subject: A Taste of Adventure Awaits Hi [Customer Name], This month, we’re journeying to the Guji region of Ethiopia, a place of ancient coffee forests and incredible biodiversity. Our latest roast captures the essence of this unique landscape with notes of blueberry and a creamy body. It's more than just coffee; it's a connection to a different part of the world. Brew a cup and let it transport you. Stay wild, Taylor & Leigh Ann.
• •Grown at over 2,100 meters in the beautifully forested areas of southern Ethiopia, our Organic Ethiopia Guji is a testament to the region's rich coffee heritage. We roast each small batch with care to bring out its bright, complex flavors of blueberry and blackcurrant. By working directly with co-ops, we ensure that every bean supports a story of growth and opportunity for the local farmers. Fuel your adventure with a cup of this exceptional coffee.
• •Evergreen Coffee Roasters | Small-Batch, Single-Origin Coffee | Taste the Adventure in Every Cup | Ethically Sourced & Delivered Fresh. Shop Now.