Brand Tone

Friendly and Approachable, Educational and Informative, Passionate and Committed, Conscious and Responsible

Brand Values

• •Sustainability
• •Eco-consciousness/Environmentalism
• •Ethical Contribution
• •Quality and Durability
• •Community and Connection
• •Family-Oriented

Best Practices

• •Always Emphasize Eco-Benefits: Every piece of copy should, where relevant, tie back to the core values of sustainability, biodegradability, reusability, or reducing waste. Use keywords like 'eco-friendly,' 'sustainable,' 'compostable,' 'planet-friendly.'
• •Maintain a Positive and Empowering Voice: Focus on the positive impact consumers can make by choosing Ever Green Cloth products. Avoid scare tactics, instead inspire and encourage eco-conscious habits.
• •Be Educational and Helpful: Provide practical tips, demonstrate product uses, and share information about sustainable living. This reinforces the brand as a knowledgeable and supportive resource. Content like 'how-to' guides or 'did you know?' facts will resonate well.
• •Foster a Sense of Community: Use inclusive language ('we,' 'us,' 'join us'). Encourage interaction by asking questions and inviting users to share their own experiences and tips. This aligns with their stated desire to connect with like-minded people.
• •Be Authentic and Passionate: Let the genuine commitment to the environment shine through. Use language that reflects care and dedication. If using personal touches (like Isabel on TikTok), ensure the voice remains consistent with the brand's overall friendly and mission-driven approach.

Social Perception

Positive, Trustworthy, Helpful, Engaging (especially on TikTok)

Copy Examples

• •Headline: Ditch the Disposables. Embrace the Evergreen Clean. Body: Tired of wasteful paper towels? Our Ever Green Sponge Cloths absorb 20x their weight, wash like a dream, and are 100% compostable. Clean your home, protect the planet. It’s that simple. #EverGreenLiving #SustainableKitchen
• •Headline: Join the Ripple Effect of Change. Body: At Ever Green Cloth, we believe small changes create big impacts. That's why 10% of our profits go back to protecting our precious bees, rescuing animals, and healing our Earth. Choose consciously, clean beautifully. #EcoFriendlyHome #MakeADifference
• •Headline: Your Kitchen’s New Eco-Hero: The Swedish Dishcloth! Body: Say goodbye to smelly sponges and hello to quick-drying, bacteria-resistant cleaning! Our natural cellulose and cotton sponge cloths are your versatile partner for a sparkling, sustainable home. From spills to surfaces, we’ve got you covered. #EverGreenCloth #CompostableCleaning
• •Headline: More Than Just a Cloth – It’s a Commitment. Body: We're passionate about providing you with high-quality, biodegradable home essentials that are kind to the Earth. From our natural mesh bags to our wooden brushes, every Ever Green Cloth product is a step towards a cleaner planet and a healthier home. What eco-change are you making today? #SustainableSwaps #ZeroWasteJourney
• •Headline (TikTok/Instagram focus): Cleaning Tip Tuesday! ✨ Body: Isabel here! 👋 Did you know our paño esponjas aren't just for counters? Watch how I use them for [specific cleaning task]! They’re super absorbent and you can toss them in the wash! What are your favorite ways to use yours? Let me know below! 👇 #EverGreenClothTips #PañoEsponja #LimpiezaEco