Brand Tone

Elegant & Sophisticated, Personal & Approachable, Trustworthy & Quality-Focused, Modern & Minimalist, Sentimental & Meaningful

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Personal Connection & Experience
• •Everyday Luxury
• •Empowerment & Self-Expression
• •Customer Satisfaction

Best Practices

• •Emphasize "Effortless Elegance": Use language that conveys sophistication without being overly formal or unapproachable. Words like "refined," "delicate," "luminous," "timeless," and "understated" can be effective.
• •Focus on the "Everyday": Highlight the versatility and wearability of the pieces. Connect the jewelry to daily life, moments, and personal style, reinforcing that fine jewelry isn't just for special occasions.
• •Tell a Story (Even a Small One): Whether it's the inspiration behind a piece, the experience of getting permanent jewelry, or how a customer might feel wearing it, storytelling adds depth and a personal touch.
• •Maintain a Balance of Aspirational and Accessible: The visuals and language should feel premium, but the overall message should invite customers in, making them feel that Everelle pieces can be a part of their lives.
• •Be Authentic and Personal in Engagement: When responding to comments or messages, maintain the sophisticated yet approachable tone. Use genuine language and address customers personally where appropriate, especially when discussing services like permanent jewelry.

Social Perception

A Go-To for Permanent Jewelry, Provider of High-Quality, Dainty Jewelry, Aspirational yet Attainable, Trustworthy and Professional, Locally Respected (Kelowna Area)

Copy Examples

• •Meet your new everyday signature. ✨ Our 'Celeste' necklace, crafted in luminous 14k gold, is designed to be lived in and loved. Effortless elegance that whispers, never shouts. How would you style yours? #EverelleJewelry #FineJewelry #EverydayLuxury #TimelessPieces #GoldNecklace
• •More than just jewelry, it's a memory forged in gold. ✨ Experience the effortless beauty of a permanent bracelet at Everelle. Clasp-free, carefree, and uniquely yours. Book your appointment at our Kelowna studio and let's create something beautiful together. Link in bio. #PermanentJewelry #EverellePJ #Kelowna #JewelryExperience #LastingBeauty
• •Stack 'em up! ✨ Our delicate chains are perfect for creating your unique wrist story. Mix, match, and let your style shine. Which combo is your fave? 😉 #EverelleJewelry #PermanentBracelet #JewelryStack #MinimalistJewelry #TikTokStyle
• •Discover the art of subtle statements. Our latest collection draws inspiration from timeless silhouettes and the quiet confidence of modern minimalism. Each piece is thoughtfully designed to become an extension of you, accompanying your moments, big and small. Explore now and find your forever favorite. #Everelle #NewCollection #FineJewelry #UnderstatedElegance
• •At Everelle, we believe that fine jewelry should be an intimate part of your daily narrative. Born from a passion for timeless design and quality craftsmanship, we create pieces that are not just worn, but cherished. From our delicate everyday essentials to the unique experience of our permanent jewelry, we're dedicated to helping you mark life's moments with effortless elegance.