Brand Tone

Caring & Nurturing, Trustworthy & Expert-Driven, Premium & High-Quality, Modern & Approachable, Empathetic & Educational, Playful & Fun (for Kids/Teens lines)

Brand Values

• •Safety & Purity
• •Efficacy & Science
• •Integrity & Transparency
• •Family & Multigenerational Care
• •Innovation
• •Empowerment
• •Quality

Best Practices

• •Always Prioritize Safety and Gentleness in Language: Use words like 'gentle,' 'safe,' 'pure,' 'nurturing,' 'non-toxic,' especially when referring to baby and children's products.
• •Emphasize Expertise and Science Responsibly: Refer to 'Moms in Medicine™,' 'dermatologist-developed,' and 'science-backed formulas' to build trust, without overwhelming the reader with jargon. Make the science accessible.
• •Maintain a Premium Feel: Use descriptive language that evokes quality and care. Highlight unique, high-quality botanical ingredients.
• •Adapt for the Audience Segment (while keeping core values): While the core message of safety and quality remains, adjust the vibrancy and directness for different lines. For example, communications for teen lines can be more energetic and use relatable language, as seen on their TikTok, while still reinforcing the safety and efficacy message that appeals to parents.
• •Be Empathetic and Educational: Frame copy around understanding the consumer's needs and concerns (e.g., sensitive skin, pregnancy changes, establishing healthy habits for kids). Provide solutions and clear explanations.

Social Perception

Trusted by Parents, Premium but Worth It, Innovative for Kids & Teens, Aesthetically Pleasing, Effective for Specific Concerns, Growing Global Brand, Concerns (Minority)

Copy Examples

• •Headline (Baby Product): Nurture Their Beginning. Pure, gentle, dermatologist-developed care for your baby’s delicate skin. Because every touch matters.
• •Instagram Post (Mom Product): Embrace your journey, beautifully. Our [Product Name] is crafted with luxurious, science-backed botanicals to support your skin through pregnancy and beyond. Safe for you, peace of mind for your growing family. #EveredenMom #SafeSkincareJourney
• •Product Description (Kids/Teens Line): Confidence starts with happy skin! Our [Product Name], co-created with our Moms in Medicine™, makes daily skincare fun, effective, and oh-so-gentle. Packed with skin-loving vitamins, free from worries. #GenAlphaSkin #TeenSkincare #EveredenKids
• •Email Subject Line (Brand Story): More Than Just Skincare: The Evereden Promise for Your Family's Health
• •Website Banner (General): Science-Led, Mother-Approved. Experience the Evereden difference – where premium ingredients meet the highest safety standards for every generation.