Brand Tone

Inspiring, Positive, Informative, Transparent, Modern, Approachable, Purpose-Driven, Committed, Friendly, Community-Oriented

Brand Values

• •Sustainability
• •Transparency
• •Effectiveness & Quality
• •Accessibility & Convenience
• •Innovation
• •Community & Shared Responsibility
• •Ethical Practices

Best Practices

• •Always Lead with Purpose: Remind the audience of the "why" behind everdrop – a cleaner planet, less plastic, healthier homes. Frame product benefits within this larger mission.
• •Be Transparent and Honest: Don't shy away from detailing ingredients or explaining the science behind the products in simple terms. If there are challenges or areas for improvement, acknowledge them openly (as seen in their B Corp details or addressing customer feedback).
• •Use Positive and Empowering Language: Focus on the positive impact of choosing everdrop and empower consumers to be part of the solution. Avoid fear-mongering, instead inspire action and highlight the joy of sustainable living.
• •Maintain a Modern and Visually Appealing Aesthetic in All Communications: Ensure that the language used is as clean, minimalist, and appealing as the product design. Keep sentences clear, concise, and engaging.
• •Foster Community and Conversation: Use inclusive language ("we," "us," "together with you"). Encourage interaction, share user-generated content (with permission), and make customers feel like valued partners in the brand's mission.

Social Perception

Positive, Growing, Influential, Aspirational yet Accessible

Copy Examples

• •Headline: Clean Home, Clear Conscience. Body: Switch to everdrop and say goodbye to single-use plastic and harsh chemicals. Our powerful, plant-based formulas make your home sparkle, sustainably. Join the refill revolution! #EverdropClean #SustainableLiving
• •Headline: Less Waste, More Wow. Body: Discover our award-winning dishwasher tabs – tough on grime, gentle on the planet. We’re transparent about what’s inside (and what’s not!). Make a difference, one wash at a time. #EcoFriendly #TransparentCleaning
• •Headline: Your Sustainable Lifestyle Starts Here. Body: From laundry that’s kind to your skin and the earth, to sparkling clean surfaces without the plastic guilt. everdrop makes eco-choices easy and beautiful. What small step will you take today? #PlasticFree #VeganCleaning
• •Headline: Join 100,000+ Changemakers! Body: We’re not just selling cleaning products; we’re building a community dedicated to a cleaner world. Our mission? To make sustainable so simple, it becomes the new standard. Ready to be part of it? #EverdropCommunity #PurposeDriven
• •Headline: Powerfully Clean, Naturally Derived. Body: Tired of compromising between effective cleaning and eco-values? With everdrop, you don’t have to. Our innovative formulas (hello, water-hardness specific detergent!) deliver brilliant results, and we show you exactly how we’re reducing our impact. #GreenChemistry #SustainableHome