Brand Tone

empowering, educational, and authentic

Brand Values

• •Holistic Wellness
• •Natural and Scientific Efficacy
• •Transparency and Trust
• •Customer-Centricity

Best Practices

• •Lead with the Mission: Always connect your products back to the core mission of holistic wellness and empowerment. Frame your messaging around feeling good, not just looking good.
• •Tell the Founder's Story: Continuously leverage Mekisha's authentic journey. This narrative is a powerful tool for building trust and emotional connection with your audience.
• •Show, Don't Just Tell: Prioritize customer testimonials, reviews, and user-generated content. Real-world results are your most persuasive marketing asset.
• •Educate and Empower: Consistently provide value beyond your products. Share educational content about ingredients, wellness tips, and self-care practices to position everbella as a trusted expert in the holistic beauty space.
• •Maintain Authenticity: Ensure all communication, from social media replies to email newsletters, reflects an authentic, supportive, and knowledgeable tone. Avoid overly corporate or impersonal language.

Social Perception

Customers perceive everbella as a reliable, high-quality brand that delivers on its promises for hair and skin vitality. It's seen as a mission-driven company promoting self-care and empowerment, and a trustworthy choice for natural and effective beauty solutions backed by science and positive user experiences.

Copy Examples

• •Your journey to radiant skin and healthier hair begins with self-care. At everbella, we combine the best of nature and science to create products that nourish from within. Feel the difference, see the glow. #Everbella #HolisticBeauty
• •Beauty that's more than skin deep. Discover our holistic approach to wellness with supplements and skincare designed to help you look and feel your best, every single day.
• •Ready for a transformation? See what our Complete Collagen Plus can do for you.
• •From my personal struggle to your daily ritual. ✨ #EverbellaStory #NaturalHairCare
• •Our Complete Biotin Plus is more than just a supplement; it's a daily ritual for nourishing your hair from the roots. Formulated with powerhouse nutrients, it supports natural growth for the vibrant, flowing hair you deserve.