Brand Tone

Nurturing & Caring, Artisanal & Passionate, Transparent & Trustworthy, Sensory & Evocative, Eco-conscious & Ethical, Approachable & Friendly, Boho & Chic

Brand Values

• •Well-being
• •Natural & High-Quality Ingredients
• •Transparency
• •Effectiveness & Gentleness
• •Eco-Friendliness
• •Animal Welfare
• •Craftsmanship
• •Customer Experience

Best Practices

• •Embrace Sensory Language: Consistently use vivid descriptions that appeal to smell, touch, and sight to highlight the "yummy" and "oh-so-good feeling" of the soaps. Talk about aromas, textures, and the visual appeal of the handcrafted bars.
• •Maintain Transparency and Honesty: Always be upfront about ingredients, clearly stating what is included and what is excluded (e.g., "What's in it... What's not in it"). This builds trust and reinforces the brand's ethical stance.
• •Speak with Warmth and Care: Use a friendly, approachable, and nurturing voice. Address the customer directly ("your skin," "you don't need an excuse"). Infuse copy with a sense of passion for the products and care for the customer's well-being.
• •Reinforce Core Values: Regularly weave in keywords and phrases related to natural, vegan, cruelty-free, eco-friendly, and handcrafted. This keeps the brand's guiding principles top-of-mind for the audience.
• •Balance Artistry with Efficacy: While highlighting the artisanal, "boho chic" nature and the "unique experiences" the soaps offer, also clearly communicate the practical benefits – gentle cleansing, skin-nourishing properties, and suitability for different skin types.

Social Perception

Positive Customer Feedback, Artisanal Appeal, Associated with Self-Care & Pampering, Trust in Natural Ingredients, Visually Appealing

Copy Examples

• •Headline: Elevate Your Cleanse. Discover the Art of Natural Soap. Body: Tired of harsh chemicals and uninspired routines? Evenyce transforms your daily wash into a moment of pure well-being. Our handcrafted, plant-based soaps are lovingly made with ingredients you can trust, for skin that feels as good as it looks. Experience the difference. #EvenyceGlow #ArtisanSoap
• •Headline: What’s Inside Matters. (And What’s Not!) Body: At Evenyce, we’re passionate about transparency. That means skin-loving natural oils, nourishing botanicals, and captivating, skin-safe scents. What you *won't* find? Parabens, sulfates, or any of that yucky stuff! Just pure, handcrafted goodness for your beautiful body. Pamper consciously. #CleanBeauty #VeganSkincare
• •Headline: From Our Hands to Yours: A Little Bar of Joy. Body: Each Evenyce soap is a small batch creation, mindfully crafted to awaken your senses and nurture your skin. We pour our love for the planet and our furry friends into every bar, using only eco-friendly, vegan, and cruelty-free ingredients. Feel good, do good, stay clean. #HandmadeWithLove #EcoFriendlyLiving
• •Headline: That "Ahhh" Moment, Bottled (Well, Barred!). Body: Imagine stepping into a shower filled with the delicious aroma of [mention a popular scent like Champagne & Wild Rose or Fruit Punch Mimosa]. Our artisan soaps don’t just cleanse; they create an experience. Gentle, luxurious lather that leaves your skin feeling soft, happy, and beautifully scented. Treat yourself to Evenyce. #SensorySkincare #DailyIndulgence
• •Headline: Your Skin Deserves a Hug. We Made it in Soap Form. Body: Give your skin the gentle, effective care it craves. Evenyce soaps are formulated with pronounceable, natural ingredients designed to pamper and protect. Perfect for all skin types, even sensitive. Discover your new favorite way to get clean and feel amazing. #NaturalWellbeing #EvenyceCare