Brand Tone

Helpful & Practical, Reliable & Efficient, Approachable & Friendly, Solutions-Oriented, Visually Engaging

Brand Values

• •Customer Success
• •Speed & Efficiency
• •Quality & Reliability
• •Customization & Versatility
• •Security
• •Experience & Expertise

Best Practices

• •Lead with the Solution: Always frame product benefits in terms of solving a customer's problem (e.g., "Secure your festival with..." instead of just "We sell security wristbands.")
• •Emphasize Speed and Reliability: Consistently highlight fast shipping, quality materials, and dependable service in product descriptions, FAQs, and ad copy. This is a key differentiator.
• •Be Clear and Direct: Use straightforward language, especially for calls to action and ordering instructions. Avoid jargon where possible, or explain it if necessary. The process should feel easy.
• •Maintain an Approachable, Helpful Voice: Whether it's social media responses, email support, or website copy, ensure the tone is friendly and supportive. Think of it as an experienced event partner offering advice.
• •Showcase, Don't Just Tell, Customization: Use visuals (customer examples, design mockups) extensively on platforms like Instagram and Pinterest to inspire and demonstrate the creative possibilities, reinforcing the value of customization in a tangible way.

Social Perception

Dependable Supplier, Specialist, Problem Solver for Event Organizers, Credible (enhanced by Freshtix association), Good for Customization

Copy Examples

• •Website Banner/Ad: Headline: "Your Event, Sorted. Custom Wristbands Shipped Today!" Body: "Focus on the big picture, we'll handle the bands. Durable, custom-printed wristbands delivered fast. Order now!"
• •Instagram Post (Image: Colorful stack of custom Tyvek wristbands): Caption: "Unlock your event's vibe! 🌈 From bold and bright to sleek and secure, our custom Tyvek wristbands are ready for anything. What will your design say? Tap to create yours! #EventWristbands #CustomTyvek #EventProfs #FastShipping #EventSecurity"
• •Email Subject Line (for a promotion): "Last Chance: Secure Your Event & Save! 15% Off All Vinyl Wristbands."
• •Blog Post Introduction Snippet (Topic: Event Security): "Keeping your event secure doesn't have to be complicated. With the right wristbands, you can easily manage access, identify guests, and keep things running smoothly. Here's how our solutions help event organizers like you breathe a little easier..."
• •Facebook Ad (targeting event planners): Headline: "Need Wristbands ASAP? We Ship Same-Day!" Body: "Don't let wristband worries slow you down. EventWristbands.com offers a huge selection of customizable Tyvek, plastic, and cloth wristbands with lightning-fast turnaround. Get a quote and design yours in minutes!" Button: "Shop Now"