Brand Tone

Community-Focused, Supportive, and Pragmatic

Brand Values

• •Value for Money
• •Enabling Creativity and Entrepreneurship
• •Community & Collaboration
• •Responsiveness & Agility

Best Practices

• •Prioritize the Community: Always frame communication as being "for" the community. Use inclusive language like "we," "us," and "our community." Ask for opinions and showcase customer work regularly to reinforce the value of the group.
• •Be Direct and Helpful: In product posts, be clear, concise, and provide all necessary information (size, color, price, how to order). The tone should be helpful and professional, positioning the brand as a reliable B2B partner.
• •Use "Monkey" Selectively: Reserve the "Event Monkey" name for more playful, community-focused interactions. This can refer to the community members ("Monkeys") or be used in energetic calls-to-action, adding personality without undermining the professional B2B nature of the business.
• •Emphasize Empowerment: The copy should consistently highlight how the products enable customers. Use phrases like "Ready for your design," "The start of your next creation," and "Build your brand with our blanks" to reinforce the value of partnership and creativity.
• •Maintain Channel-Specific Nuances: Keep Instagram visual, bright, and inspirational, using it as a public-facing catalog. Reserve the more direct, sales-oriented, and community-centric conversations for the private Facebook group, respecting the established purpose of each platform.

Social Perception

The brand is perceived as positive, dependable, and an 'insider's club' for its customers, offering vital supplies, diverse niche products, and a valued community for networking and support.

Copy Examples

• •✨ Just Dropped: Acrylic Arch Blanks! ✨ Your next event backdrop just got an upgrade. Our new collection of premium acrylic arch blanks is now in stock. Available in three sizes and ready for your vinyl, paint, or engraving. Perfect for weddings, birthdays, and baby showers. DM us for wholesale pricing! #BalloonsAndBlanks #UKCrafters #EventProfsUK #AcrylicBlanks #DIYEventDecor
• •🚨 BACK IN STOCK - Grab Them Fast! 🚨 You asked, we listened! The bestselling 18" chrome latex balloons are back. We have a limited quantity, so get your orders in. Thanks for your patience, Monkeys! Let's see what amazing creations you build with these. #EventMonkey #WholesaleBalloons #BalloonDecor #Restock
• •Fuel Your Creativity: New Crafting Blanks Inside Hi [Business Name], gearing up for a busy season? We've expanded our collection of high-quality crafting blanks to help you offer more to your customers. From wooden signage to sublimation-ready coasters, find the perfect canvas for your next project. Shop the new arrivals and stock up on essentials. #YourBusinessPartner #WholesaleCrafts
• •What's your go-to shape for personalized event signs? ❤️ Round for me! / ✨ Hexagon all the way! We've got both! Whatever your style, we supply the blanks. Swipe up to join our Facebook group for orders. #EventDecor #SmallBusinessUK
• •🌟 Customer Creation Spotlight! 🌟 We are blown away by this stunning balloon display from [Customer's Business Name] using our pastel latex range and custom acrylic name charm. This is what it's all about—giving you the tools to bring your vision to life. Amazing work! Tag us in your photos for a chance to be featured. #CommunityLove #EventMonkeyFamily #MadeWithOurBlanks