Brand Tone

Artistic & Passionate, Personal & Authentic, Nature-Inspired & Serene, Appreciative of Craftsmanship & Imperfection, Quietly Confident

Brand Values

• •Connection to Nature
• •Artisanal Quality & Craftsmanship
• •Authenticity & Self-Expression
• •Beauty in Imperfection
• •Meditation & Patience
• •Heritage & Gratitude

Best Practices

• •Always write from a place of connection to nature and the specific landscapes that inspire Chelsea's art. Use descriptive language that evokes sensory experiences (sight, touch, the feeling of a place).
• •Consistently highlight the use of natural fibers and the meticulous, patient process of handweaving. Talk about the textures and the story behind the materials.
• •Write as Chelsea, the artist. Share personal reflections, the 'why' behind her creations, and her artistic journey. Avoid overly corporate or impersonal language.
• •Subtly weave in the idea that handmade items have unique character, and slight variations are part of their charm and story, rather than flaws.
• •Ensure that the copywriting is always paired with high-quality imagery of her art. The text should complement the visuals, adding depth and narrative rather than just stating facts. The tone should be reflective and appreciative of the art's intrinsic qualities.

Social Perception

Respected Artist, Unique Artistic Style, Personal Connection with Audience, High-Quality, Thoughtful Art

Copy Examples

• •Lost in the hues of the Pacific twilight. Each thread in this new Weavescape whispers tales of the coastal mountains and the serene ocean that surrounds my island home. Handwoven with linen and alpaca, bringing a piece of the West Coast's soul into your space. DM for inquiries or visit chelseakramerart.com. #ChelseaKramerArt #Weavescape #TextileArt #NatureInspired #Handwoven #WestCoastArt
• •Ever wonder how a Weavescape comes to life? It's a slow, meditative dance of color, texture, and memories inspired by the wild beauty of Vancouver Island. I’ve shared a little about my process and the natural fibers I adore working with on the blog today. Pour a cup of tea and join me in the studio: [Link to Blog Post] #FiberArt #Artisan #Handmade #CreativeProcess #NaturalMaterials #ChelseaKramer
• •Capture the essence of a misty morning on the coast with the 'Coastal Fog' tapestry. Meticulously handwoven using a blend of ethically sourced wool and silk, this piece embodies the quiet strength and subtle beauty of the Pacific Northwest. Each strand is a testament to the slow art of weaving, a meditative practice that allows the landscape's spirit to imbue the fibers. A unique statement piece, celebrating the perfection of imperfection found in handmade art. Dimensions: WxH. Materials: Wool, Silk, Poplar Frame.
• •Dear Art Lover, I'm thrilled to invite you to explore my latest collection, 'Whispers of the Wild'. These handwoven tapestries are born from quiet moments spent amongst the cedars and the ever-changing skies of our beautiful West Coast. Each piece seeks to bring that sense of peace and connection to nature into your home. Discover the collection here: [Link] With warmth, Chelsea.
• •Chelsea Kramer is a textile artist whose hands translate the soul of the West Coast into intricate Weavescapes. Self-taught, her work is an intimate dialogue with the natural world, celebrating the textures of wool, linen, and silk. Each piece is a meditative journey, reflecting the serene landscapes of her Vancouver Island home and the patient beauty of handcraftsmanship.