Brand Tone

Innovative and Modern, Aspirational and Lifestyle-Oriented, Informative and Helpful, Slightly Formal but Accessible

Brand Values

• •Innovation
• •Convenience
• •Security
• •Efficiency
• •Quality of Life
• •Connectivity/Integration

Best Practices

• •Develop Comprehensive Brand Guidelines: Create a detailed document outlining the brand's voice, tone for different scenarios (e.g., website, social media, customer service), approved vocabulary, and things to avoid. This ensures everyone creating content is aligned.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target audience's aspirations, concerns, and communication style while staying true to the core brand voice. For smart homes, this means addressing both tech-savvy individuals and those new to the concept.
• •Train Your Team: Ensure all content creators, marketers, and customer service representatives understand and can effectively apply the brand's tone of voice. Regular workshops and feedback sessions can be beneficial.
• •Be Consistent Across All Channels: Whether it's a tweet, a product description, or an email, the underlying brand personality should be recognizable. While the tone might adapt (e.g., more casual on social media), the core voice remains the same.
• •Review and Evolve: Regularly review content to ensure it adheres to the brand tone. As the brand evolves and market trends change, be open to refining the tone of voice guidelines to remain relevant and effective.

Social Perception

Positive: Users are attracted to the convenience, control, and potential energy savings of smart home devices. The smart home market is expected to see significant growth. Concerns: Potential customers express concerns about data privacy, security vulnerabilities, the cost of implementation, and reliance on technology. Some users may also feel overwhelmed by the technology or find it not yet user-friendly enough. Expectations: Consumers look for reliability, ease of use, and tangible benefits from smart home products.

Copy Examples

• •Headline: Even: Smart Living, Simplified. Body: Transform your house into an intelligent home. With Even, experience seamless control over your lighting, security, and climate, all while saving energy. Discover the future of home living today. Call to Action: Explore Our Solutions
• •Headline: Unlock a Smarter, More Secure Home with Even. Body: Imagine a home that anticipates your needs and protects what matters most. Even’s innovative smart security systems offer peace of mind, elegantly. Effortless control, exceptional protection. Call to Action: Secure Your Home
• •Headline: The Future is Bright. And Efficient. And Comfortable. Body: Step into a world where your home adapts to you. Even smart technology not only adds a touch of modern luxury but also works intelligently to reduce your energy footprint. Live smarter, live better. Call to Action: Learn About Smart Energy
• •Social Media Post (Instagram/Facebook): Image: A stylish living room with subtly integrated Even smart lighting. Text: Create the perfect ambiance for every moment. ✨ With Even smart lighting, effortlessly adjust brightness and color to match your mood, save energy, and enhance your home’s beauty. What’s your favorite smart home feature? #EvenSmartHome #SmartLighting #HomeAutomation #ModernLiving #TechHome Call to Action: Shop Smart Lighting (Link in Bio)
• •Email Subject: Welcome to a More Intelligent Way of Living, [Customer Name]! Body: Hi [Customer Name], Welcome to the Even family! Get ready to experience a new level of comfort, convenience, and control in your home. Our smart solutions are designed to integrate seamlessly into your life, making every day easier and more enjoyable. Start by exploring our latest innovations in smart security and energy management. Call to Action: Discover What’s New