Brand Tone

Passionate & Loving, Creative & Artistic, Quality-Conscious & Trustworthy, Friendly & Community-Oriented, Playful & Joyful, Slightly Whimsical/Unique

Brand Values

• •Love and Care for Pets
• •Originality and Creativity
• •Quality and Durability
• •Safety and Comfort for Pets
• •Customer Connection and Community
• •Joy and Fun

Best Practices

• •Always Lead with Love (for pets): Every piece of copy should, in some way, circle back to the core passion for animals. Use words that convey care, joy, and companionship.
• •Highlight Originality & Design: Continuously emphasize that the patterns are unique and artist-created. This is a key differentiator. Use descriptive language that paints a picture of the creative process or the distinctiveness of the designs.
• •Speak the Language of Pet Parents: Use terms and address pain points or desires that resonate with dog and cat owners (e.g., "escape-proof," "comfort," "stylish," "durable").
• •Balance Playfulness with Quality: While the designs are fun and whimsical, the copy should also reassure customers about the high quality, durability, and safety of the materials and construction. Avoid jargon but don't shy away from mentioning specific quality features (like BIOTHANE® or welded fittings).
• •Maintain a Consistent Voice Across Platforms: Whether it's a product description, a social media post, or an email newsletter, the friendly, passionate, and creative tone should be uniform. Develop a simple style guide with key phrases and "do/don't" words to help maintain this consistency. (Inspired by general advice on brand voice consistency).

Social Perception

Evendyr is likely perceived as a boutique brand offering high-quality, aesthetically pleasing, and unique pet accessories. Customers probably appreciate the originality of the designs, setting them apart from mass-produced pet items. The focus on "love for dogs" likely resonates well with pet owners, fostering an emotional connection. The Norwegian origin might add a perception of quality and a connection to an outdoor, nature-loving lifestyle. The consistent visual branding across their website and social media helps in building a recognizable and positive image.

Copy Examples

• •Headline: Designed with Love, Crafted for Adventure. Discover Evendyr. Body: Your furry friend deserves more than ordinary. At Evendyr, our passion for pets inspires every stitch and pattern. Explore our unique, artist-designed collars, leashes, and more – because their joy is our masterpiece.
• •Headline: Style Meets Wag: Unleash Happy! Body: Why choose between durable and delightful? Evendyr brings you pet accessories that are as tough as they are charming. Made with premium materials and bursting with personality, our gear is ready for every pounce, play, and peaceful nap.
• •Headline: Beyond the Leash: It's an Evendyr Original. Body: Tired of the same old pet store finds? So were we! That's why our founder, an illustrator with a heart full of paws, designs every Evendyr pattern. Give your companion a touch of unique artistry and uncompromising quality.
• •Headline: For the Love of Dogs (and Cats too!). Happy Gear for Happy Pets. Body: From city strolls to cozy cuddles, Evendyr accessories are made to celebrate the special bond you share. We obsess over the details – from secure fittings to comfortable designs – so you can focus on the fun. Shop our collection and see the love.
• •Headline: Adventure-Ready. Cuddle-Approved. That's Evendyr. Body: Whether exploring the great outdoors or conquering the couch, your pet's comfort and safety are paramount. Our gear, featuring robust BIOTHANE® options and thoughtfully designed harnesses, ensures they're always stylishly prepared for whatever the day holds.