Brand Tone

Nurturing, Gentle, and Sincere

Brand Values

• •Handmade Craftsmanship
• •Sustainability and Natural Materials
• •Comfort and Femininity
• •Conscious Consumerism
• •Holistic Well-being

Best Practices

• •Maintain a Personal Voice: Continue to use a personal and warm tone, as if speaking to a friend. Using "I" and "we" from the founder's perspective strengthens this connection.
• •Focus on Sensory and Emotive Language: Use descriptive words that evoke feelings of softness, warmth, comfort, and tranquility. Words like "gentle," "cozy," "soft," "love," and "soulful" are on-brand.
• •Reinforce Core Values in All Communication: Regularly mention the handmade, sustainable, and woman-owned aspects of the brand in social media posts, product descriptions, and email newsletters.
• •Consistent Visual Storytelling: Ensure that all photography and visual content align with the brand's soft, natural, and serene aesthetic. The visual tone is just as important as the written one.
• •Engage with the Community Mindfully: When responding to comments and messages, maintain the same gentle and appreciative tone. Thank customers for their support and address them with the same warmth used in brand posts.

Social Perception

Positive association with high quality, authenticity, and craftsmanship; perceived as a niche brand appealing to those who value sustainability and a gentle aesthetic; limited mainstream visibility but a loyal customer base.

Copy Examples

• •Embrace the quiet moments. Our new collection is a love letter to the art of relaxation. Each piece is handcrafted from the softest natural fabrics to wrap you in comfort and grace. Rediscover the beauty of simply being. #EvelinaApparel #HandmadeWithLove
• •For your little dreamers. Our new Petite collection features whimsical prints on gentle, organic cotton. Designed for endless play and the sweetest slumbers, each piece is made with love and care in our Slovenian studio. #PetiteEvelina #SustainableKidsFashion
• •From our hands to your home. At EvelinaApparel, every stitch tells a story of intention and care. We believe in the power of handmade, the beauty of natural materials, and the joy of conscious living. Thank you for being a part of our journey. #WomanOwned #SustainableFashion
• •Your morning ritual, elevated. Our airy muslin robes are designed for slow mornings and tranquil evenings. Incredibly soft and beautifully detailed, it’s the perfect piece to begin and end your day with a touch of gentle luxury. #EvelinaApparel #SelfCare
• •Join our circle of lovely souls. For a closer look at our collections, behind-the-scenes moments, and to connect with a community that cherishes mindful living, join our private Facebook group. We can't wait to welcome you. [Link in Bio] #EvelinaCommunity