Brand Tone

Whimsical & Joyful, Personal & Approachable, Passionate & Creative, Nostalgic & Heartfelt, Authentic & Down-to-Earth

Brand Values

• •Joy & Happiness
• •Connection & Storytelling
• •Authenticity & Self-Expression
• •Community & Giving Back
• •Sustainability & Ethical Production
• •Quality & Craftsmanship
• •Passion for Art & Creativity

Best Practices

• •Embrace Whimsy and Positivity: Consistently use uplifting, joyful, and slightly playful language. Words like magical, charming, delightful, sparkle, and joy can reinforce the whimsical and happy tone.
• •Share the "Why": Weave in Eve’s personal story and motivations – her love for her hometown, passion for theatre, using art as therapy, and wanting to make people smile. This builds authenticity and connection.
• •Be Approachable and Conversational: Write as if speaking to a friend. Use contractions, ask questions to engage the audience, and maintain a warm, personal voice, especially in social media captions and email newsletters.
• •Highlight Nostalgia and Emotion: When describing artwork, focus on the memories, feelings, and stories it can evoke. Use descriptive language that appeals to the senses and emotions.
• •Showcase Values Naturally: Subtly integrate brand values like sustainability, community support, and quality craftsmanship into product descriptions, "About" sections, and social posts rather than making them standalone, overt statements. For instance, mention "lovingly printed on recycled paper" or "a portion of proceeds from this collection supports..."

Social Perception

Talented & Skilled Artist, Evokes Positive Emotions, Engaging & Relatable, High Quality & Good Value, Community-Focused & Kind, Unique Style

Copy Examples

• •Capture the heart of home. ✨ My new [Artwork Name] watercolour print brings the serene beauty and nostalgic charm of [Specific Location] right into your space. Painted with love, using my signature whimsical style, it’s a little piece of Grimsby/Cleethorpes to cherish forever. Perfect for gifting or bringing a touch of local magic to your walls. #EveLeoniArt #GrimsbyArt #CleethorpesBeauty #WatercolourDreams #SupportLocalArtist
• •The magic of the West End, brushstroke by brushstroke. 🎭 Fall in love with the theatre all over again with my detailed watercolour illustrations. From the grand architecture to the buzz of show night, each piece tells a story. Find your favourite show or theatre and bring a piece of London’s stage to your home. Shop prints, gifts, and more! [Link to website/shop] #EveLeoniArt #WestEndMagic #TheatreArt #MusicalTheatreLove #LondonTheatre
• •Your furry friend, immortalised in whimsical watercolour. 🐾 There’s nothing quite like the bond we share with our pets. Let me capture their unique personality and create a timeless portrait that brings a smile to your face every day. A perfect, heartfelt gift for any pet lover. DM or visit my website to learn more about commissions! [Link] #EveLeoniArt #PetPortraits #WatercolourPets #CherishedMemories #CustomArt
• •Art that’s beautiful *and* kind to our planet! 🌿 My vibrant watercolour designs are now available on organic, UK-made [Product Name]. Add a splash of whimsical charm to your everyday while supporting sustainable practices. Because looking after our pretty world matters. [Link] #EveLeoniArt #SustainableArt #EcoFriendlyHome #WhimsicalDesign #MadeInUK
• •Dancing through the week, one watercolour splash at a time! 🎨 So much joy goes into every piece I create, from local scenes that feel like home to the dazzling lights of the theatre. My mission? To spread a little happiness and colour, one painting (and dance move!) at a time. What inspires you today? ✨ #EveLeoniArt #TheDancingPainter #ArtistLife #CreativeJoy #WatercolourArtist