Brand Tone

Passionate & Purpose-Driven, Educational & Storytelling, Authentic & Transparent, Inspiring & Hopeful, Community-Oriented

Brand Values

• •Sustainability
• •Conservation
• •Indigenous Support
• •Quality & Health
• •Storytelling & Education
• •Ethical Practices

Best Practices

• •Lead with Purpose: Always connect the product back to the core mission of conservation and sustainability. Whether it's a recipe post or a product announcement, the \"why\" behind Eva's Wild should be evident.
• •Embrace Storytelling: Utilize narratives about the source of the salmon, the people involved (fishermen, indigenous communities, founders), and the impact of conservation efforts. Personal stories and the journey of the salmon can be powerful.
• •Be Educational but Accessible: Provide factual information about sustainability, nutrition, and conservation in a way that is easy to understand and engaging, avoiding overly technical jargon.
• •Maintain Authenticity and Transparency: Be open about sourcing practices, partnerships, and how consumer purchases contribute to the mission. Share behind-the-scenes content when possible.
• •Inspire Action and Hope: While highlighting the threats to wild salmon, always offer a message of empowerment and hope, showing how choosing Eva's Wild contributes to positive change. Use calls to action that encourage engagement beyond just purchasing, such as learning more or sharing the story.

Social Perception

Advocate for Conservation, Provider of High-Quality, Sustainable Seafood, Story-Driven and Authentic, Trusted by Professionals, Empowering Consumers

Copy Examples

• •Headline: Taste the Wild. Save the Wild. Body: Our Bristol Bay Sockeye Salmon isn't just incredibly delicious and nutritious; it's a choice for a healthier planet. With every bite, you support sustainable fishing and help protect vital salmon habitats for generations to come. Eat Wild. Save Wild.
• •Headline: More Than a Meal. A Movement. Body: Eva's Wild is built on the belief that what we eat can make a difference. We bring you the purest, wild-caught sockeye salmon from Alaska, and give back 10% of our profits to the indigenous communities who are the frontline guardians of these precious waters. Join us in protecting the wild.
• •Headline: The Story of Salmon, Straight to Your Plate. Body: From the pristine waters of Bristol Bay, Alaska, to your table – every Eva's Wild salmon fillet carries a story of sustainability, resilience, and a deep connection to nature. Founded by filmmaker Mark Titus, we're committed to sharing this story and protecting the wild heart of salmon country.
• •Headline: Fuel Your Body. Protect Our Planet. Body: Experience the rich flavor and powerful nutrients of Eva's Wild Sockeye Salmon – packed with Omega-3s and Vitamin D. Sourced from the world's most sustainable fishery, it’s the protein that’s good for you and a vote for the wild.
• •Headline: Meet the Salmon That Gives Back. Body: At Eva's Wild, we're passionate about two things: exceptional wild salmon and the future of our planet. That’s why we partner with indigenous-led efforts, ensuring that your delicious, healthy meal directly supports the conservation of Bristol Bay's incredible salmon runs.