Brand Tone

Friendly, Playful, and Encouraging

Brand Values

• •Creativity and Self-Expression
• •Accessibility and Education
• •Joy and Playfulness
• •Authenticity
• •Craftsmanship

Best Practices

• •Use a Friendly, Conversational Voice: Write as if you're talking to a creative friend. Use contractions (like "it's" and "you're"), ask questions, and use enthusiastic language.
• •Incorporate Playful and Descriptive Words: Use adjectives that match the brand's aesthetic, such as "playful," "quirky," "colorful," "happy," and "charming." Describe products in a way that brings their character to life.
• •Be Open and Authentic: Share behind-the-scenes stories, talk about the creative process, and don't be afraid to be personal. This builds trust and reinforces the brand's value of authenticity.
• •Empower and Encourage: Especially when talking about DIY products or creative tutorials, use encouraging and supportive language. Frame creativity as an accessible and fun activity for everyone.
• •Maintain Visual and Verbal Consistency: Ensure that the cheerful and colorful tone of the copy is always matched by the vibrant and playful visuals of the brand. Use emojis (✨, 🐸, 💕) where appropriate on social media to enhance the friendly tone.

Social Perception

The public perceives evastalinski.com as a high-quality, authentic, and charming independent artist brand. Customers express high satisfaction with their purchases, often highlighting the unique and "adorable" nature of the products and the care put into packaging. She is seen as an inspirational figure in the DIY and screenprinting community for her accessible approach. Collaborations with brands and mentions in articles further solidify her reputation as a respected illustrator, leading to an overall perception of a trustworthy and beloved artist running a business that reflects her personal passion.

Copy Examples

• •Say hello to your new favorite mug! 🐸✨ This little froggy friend is here to make your morning coffee or tea a whole lot cuter. Each one is hand-printed in our studio with tons of love and a little bit of magic. Hop over to the link in bio to snag yours! #evastalinski #ceramics #illustration #shopsmall
• •Welcome to the Stalinski Super Store! Your one-stop-shop for playful prints, unique apparel, and creative fun. Let's make something colorful together!
• •Ever wanted to print your own t-shirts? Now you can! My DIY Screenprinting Kit has everything you need to start your creative journey, right from your kitchen table. I’ve packed it with all my favorite tools and easy-to-follow instructions. No fancy studio needed—just your imagination. Happy printing!
• •Psst... A fresh batch of goodies just hit the shop! ✨
• •Brighten up your day with art that makes you smile! 😊 From quirky t-shirts to happy homewares, Eva Stalinski’s illustrations are all about color, fun, and a touch of the silly. Find your next favorite thing. Shop now!