Brand Tone

artisanal, personal, poetic, and conscious

Brand Values

• •Craftsmanship & Timeless Design
• •Personal Storytelling & Sentimental Value
• •Beauty in Imperfection & Simplicity
• •Sustainability & Conscious Creation
• •Connection

Best Practices

• •Embrace Storytelling: Always weave a narrative around the pieces, focusing on inspiration, the crafting process, or the potential meaning for the wearer. Highlight the journey of the materials or the story the piece is meant to tell.
• •Use Evocative and Sensory Language: Employ words that appeal to emotion and the senses (e.g., "whisper," "radiant," "timeless," "soulful," "hand-forged"). This reflects the poetic and artisanal nature of the brand.
• •Highlight Craftsmanship and Bespoke Options: Regularly emphasize the "handcrafted in Amsterdam" aspect and the personal touch of the designer. When discussing products, detail the unique qualities that come from this artisanal approach and the possibility of personalization.
• •Incorporate Values Explicitly and Implicitly: Subtly thread in values like sustainability (mentioning recycled gold), timelessness (beyond trends), and the personal connection jewelry creates. This reinforces what the brand stands for without being overly didactic.
• •Maintain a Personal and Slightly Intimate Voice: Write as if Eva herself is speaking directly to a discerning client who appreciates art and meaning. Use "we" (referring to the atelier) or insights from "Eva" to create a sense of connection and authenticity. Avoid overly corporate or mass-market language.

Social Perception

High-Quality & Unique, Personal & Thoughtful Service, Artistic & Story-Driven, Respected Designer

Copy Examples

• •Headline: "More Than Adornment. It's Your Story, Forged in Gold." Body: Each Eva Schreuder piece is handcrafted in our Amsterdam atelier, waiting to become a part of your narrative. Discover jewelry that resonates with your soul and endures through time.
• •Headline: "Consciously Crafted. Beautifully Worn." Body: Embrace elegance with a conscience. Our collections feature recycled precious metals and ethically sourced gemstones, because true beauty respects its origins. Wear a piece that feels as good as it looks.
• •Headline: "The Alchemist's Touch: Transforming Memories into Treasures." Body: Let us help you reimagine inherited jewels or craft a new symbol of your journey. Eva Schreuder specializes in bespoke designs that capture the essence of your most cherished moments, giving them new life and timeless form.
• •Headline: "Discover the Poetry in Simplicity." Body: Our designs find beauty in the essential, the subtle, the perfectly imperfect. Explore collections where clean lines and organic forms create an understated elegance that speaks volumes.
• •Headline: "A Whisper of Magic, A Lifetime of Meaning." Body: Inspired by nature, art, and ancient tales, Eva Schreuder jewelry is designed to be more than an accessory—it’s a personal talisman, a quiet reminder of the magic that surrounds us and the stories we carry within.