Brand Tone

Inspiring, educational, encouraging, empowering, approachable, purpose-driven, and transparent, reflecting a passion for fashion and a deep commitment to sustainability.

Brand Values

• •Sustainability
• •Quality
• •Empowerment
• •Creativity
• •Education

Best Practices

• •Lead with Purpose: Always connect your messaging back to your core values of sustainability and circularity. This reinforces your brand identity and resonates with your target audience.
• •Empower, Don't Preach: Frame your content to be inspiring and encouraging. Focus on what designers can create and achieve with your fabrics, rather than lecturing them on sustainability.
• •Be an Educational Resource: Continue to create content that informs and educates. Whether it's a blog post on fabric care, a video on different weaving techniques, or a guide to sustainable design, providing value builds loyalty.
• •Maintain Transparency: Continue to share behind-the-scenes content. This authenticity is a powerful tool for building trust and a strong community around your brand.
• •Use a Consistent, Passionate Voice: Your language should always reflect a genuine love for both fashion and the planet. This passion is contagious and will draw in an audience that shares your values.

Social Perception

Generally positive, especially among its target audience of designers and conscious consumers. The brand is perceived as a valuable, transparent, and trusted resource for high-quality deadstock fabrics, fostering an engaged community. While product quality is highly regarded, international shipping costs can impact value perception for some customers.

Copy Examples

• •Unlock timeless elegance. Our latest collection of Italian silk has arrived, each meter with a story to tell. Imagine the drape, the feel, the masterpiece you'll create. Give new life to exquisite beauty. #EVAReSource #CircularCreativity #SustainableSewing #DeadstockFabric #LuxuryFabric
• •(Video shows team sorting through vibrant fabrics) Ever wonder what happens to the stunning fabrics that don't make it into a collection? They come to us! We rescue these beauties and give them a second chance to shine in your designs. This week, we're cataloging some incredible wools and cashmeres. What would you create with these? #SustainableFashion #FabricHaul #DesignerLife #Upcycling #FashionRevolution
• •Where Creativity Meets Consciousness. Discover high-end deadstock fabrics from the world's most renowned fashion houses, and bring your vision to life, sustainably. #FashionThatFeelsGood #DesignWithPurpose
• •Just In: Inspire Your Next Collection with Our Newest Arrivals (Body): Hello [Designer's Name], Don't just create fashion, create a statement. Our new selection of deadstock fabrics is here to fuel your creativity and support your commitment to sustainability. Explore the collection and find the perfect textile to tell your story.
• •Your designs deserve the best. We're making luxury fabrics accessible. At EVA re-source, we believe in the power of young talent to change the fashion industry. That's why we offer premium deadstock fabrics at prices that won't break your budget. Start creating your future, sustainably. #FutureOfFashion #EmergingDesigner #SustainableDesign #FashionStudent