Brand Tone

friendly, community-oriented, inclusive, and enthusiastic

Brand Values

• •Community
• •Inclusivity
• •Quality
• •Customer Service
• •Passion for Gaming
• •Adaptability & Resilience

Best Practices

• •Prioritize "Community" in Your Language: Use words like "community," "together," "join us," "fellow gamers," and "your friendly local game store." Highlight shared experiences and the social aspect of gaming.
• •Maintain an Enthusiastic and Positive Voice: Express genuine excitement for games, new releases, and events. Use exclamation points where appropriate and convey a passion for the hobby.
• •Emphasize Inclusivity: Clearly state that all skill levels are welcome. Avoid jargon where possible, or explain it if necessary, especially for introductory events. Make it clear that everyone can find something to enjoy.
• •Be Approachable and Friendly: Use conversational language. Ask questions to engage your audience on social media. Respond to comments and messages in a warm and helpful manner.
• •Showcase, Don't Just Tell: Use photos and videos of people playing, events happening, and the cafe atmosphere. Let customer testimonials and user-generated content (with permission) speak to the welcoming environment and fun experiences.

Social Perception

Evanston Games is widely perceived as a vital community hub and a "friendly neighborhood game store." It's seen as more than just a retail store; it's a place for social interaction, events, and shared passion.

Copy Examples

• •Your adventure starts here! Evanston Games is more than just a store – it's your friendly neighborhood hub for board games, card games, RPGs, and delicious cafe treats. Swing by, grab a coffee, and discover your new favorite game with our amazing community!
• •Shuffle up and deal! Join our vibrant Magic: The Gathering community this Friday night. Whether you're a seasoned Planeswalker or just starting your journey, you'll find a welcoming table and thrilling games. Epic duels and great company await!
• •Hot off the press! 🔥 The latest [Game Name] expansion has landed at Evanston Games! Be among the first to explore new worlds and strategies. Come grab your copy and chat with fellow fans – we're as excited as you are!
• •Fuel your game night right! Our cafe serves up amazing locally-sourced sandwiches, energizing coffee, and tasty treats, all crafted with love. Because every great quest deserves a great meal. See you at the table!
• •It's you, our amazing community, that makes Evanston Games the special place it is! Looking for a group for D&D? Want to learn a new board game? Pop in and say hi! We're here to help you connect, play, and have fun. What game are you excited to play this week?