Brand Tone

Friendly and Approachable, Informative and Knowledgeable, Community-Oriented, Trustworthy and Reliable, Slightly Traditional but Modernizing

Brand Values

• •Customer Service Excellence
• •Quality and Comfort
• •Wide Selection & Variety
• •Community Focus & Local Roots
• •Family Heritage & Trust
• •Value for Money

Best Practices

• •Prioritize Friendliness and Helpfulness: Always write as if you're genuinely trying to help a friend find the perfect pair of shoes. Use welcoming language and offer solutions.
• •Emphasize Comfort and Quality: Consistently highlight the comfort features and quality craftsmanship of the brands you stock. This reinforces a core value.
• •Weave in Community Spirit: Where appropriate, mention your local roots, staff, or how you serve the community. This builds connection and trust, especially with your established customer base.
• •Be Informative and Clear: Provide clear, concise information about products, promotions, and services. Avoid overly technical jargon unless explaining a specific benefit.
• •Maintain a Human Touch: Even in online interactions, let the personality of a helpful, knowledgeable local shoe store shine through. Use names when addressing customers in comments if appropriate and sign off with a friendly closing.

Social Perception

Positive, Reliable Retailer, Excellent Customer Service, Community Staple, Good for Comfort and Specific Needs

Copy Examples

• •Headline (New Arrivals): "Step into Comfort & Style! ✨ Our latest collection has just landed, featuring your favourite brands like [Brand A] and [Brand B]. Find your perfect pair at Evans Shoes – where good service is always in season!"
• •Social Media Post (Promotion): "Treat your feet! 👣 Get 20% off all [Specific Brand/Category] shoes this week only at Evans Shoes. Visit us in-store or online – your local experts in happy feet since 1959!"
• •Product Description Snippet: "Experience all-day comfort with the new [Shoe Model] from Skechers. Designed with [Feature 1] and [Feature 2], it’s the perfect blend of support and modern style. Our team is always here to help you find the best fit!"
• •"About Us" Excerpt for Social Media: "Proudly serving our country communities for over 60 years! Evans Shoes started as a small family dream in the Blue Mountains and has grown thanks to you, our amazing customers. We believe in city selection with genuine country service. Pop in and say hi!"
• •Email Subject Line (VIP Club): "VIP Exclusive: Your Feet Will Thank You For This! 😉"