Brand Tone

Authentic & Genuine, Craftsman-like & Proud, Friendly & Approachable, Helpful & Customer-centric, Celebratory

Brand Values

• •Quality Craftsmanship
• •Family
• •Personalization & Uniqueness
• •Customer Satisfaction
• •American Made
• •Tradition

Best Practices

• •Emphasize "You" and "Your Story": Make the customer the hero. Focus copy on how the barrel helps them celebrate, create memories, or enjoy their hobby.
• •Showcase Craftsmanship & Quality: Use descriptive words that evoke the handcrafted nature (e.g., "meticulously crafted," "premium American Oak," "artisan engraved") and the "Made in USA" aspect.
• •Maintain a Warm, Approachable Voice: Whether it's website copy, email, or social media, keep the language friendly and genuine, as if speaking to a neighbor or friend about something you're passionate about. Avoid overly corporate or stiff language.
• •Tell Stories (Theirs and Customers'): Share the family story behind the brand. Encourage and feature user-generated content, showcasing how real people are using and loving their barrels. This reinforces authenticity and social proof.
• •Be Consistent Across All Channels: Ensure the tone, values, and visual identity are harmonious across the website, social media, email marketing, and any customer service interactions. This builds a strong, recognizable brand identity.

Social Perception

High-Quality Gift Provider, Reliable & Trustworthy, Artisanal & Skilled, Good Value

Copy Examples

• •Headline: Cherish the Moment. Craft the Memory. Body: Your special occasions deserve more than just a gift; they deserve a personalized Evans Family Barrel. Handcrafted from American White Oak, each barrel tells a story – your story. Perfect for weddings, anniversaries, or that "just because" moment. Design yours today.
• •Headline: Beyond the Bottle: Age Your Own Legend. Body: Imagine the rich aroma, the smooth taste – all crafted by you. Our Evans Family Barrels aren't just containers; they're an experience. Personalize an American White Oak barrel and start your own aging tradition. It's more than a hobby; it's a legacy.
• •Headline: From Our Family Workshop to Your Home. Body: At Evans Family Barrels, "handcrafted" isn't just a word – it's our promise. Each barrel is meticulously made and personalized right here in the USA, ensuring a gift that's as unique and special as the person receiving it. What will your barrel say?
• •Headline: The Gift They'll Never Forget (And You'll Be Proud to Give). Body: Stop searching for the ordinary. Give an Evans Family Barrel. Engraved with your unique message or design, it's the standout gift for the whiskey connoisseur, the newlywed couple, or the retiring colleague. Quality craftsmanship meets personal touch.
• •Social Media Post: Image: A beautifully engraved barrel being gifted or used. Text: "That feeling when you give (or get!) the perfect gift! 😍 Our customer John wanted something truly special for his best man – and we think this custom engraved barrel hit the mark! What memories would you capture on yours? #EvansFamilyBarrels #PersonalizedGift #WhiskeyLovers #MadeInUSA #Craftsmanship"