Brand Tone

conscious, aspirational, and community-oriented

Brand Values

• •Sustainability
• •Style & Quality
• •Community & Vision
• •Discovery & Curation

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (conscious, aspirational, community-oriented), core values (sustainability, style, quality, community, curation), and key messaging points. This guide should be the reference for all content creation.
• •Emphasize "Why" Over "What": Instead of just listing product features, focus on the story behind the product, its sustainable origins, and how it contributes to a better world, aligning with the brand's vision.
• •Use Inclusive and Positive Language: Foster a sense of community and optimism. Frame sustainability not as a sacrifice, but as an empowering and stylish choice.
• •Be Authentic and Transparent: Clearly communicate the sustainable practices of the brands featured. Honesty builds trust with an audience that values conscious consumption.
• •Ensure Consistency Across All Channels: Whether it's the website, product descriptions, email newsletters, or any future social media for the *store itself*, the tone and messaging should remain cohesive to reinforce the brand identity.

Social Perception

The brand's perception will likely be shaped by its clear messaging on sustainability and the quality of the curated brands it offers. Customers who prioritize eco-conscious shopping and unique, story-driven products are the likely target audience and would perceive the brand positively if it delivers on its promises. The contact page provides company details like KVK (Chamber of Commerce) and BTW (VAT) numbers, which adds to its credibility for customers in the Netherlands.

Copy Examples

• •Headline for Homepage: "Style That Speaks Volumes. Sustainability That Matters. Discover Evan Rose."
• •Product Description Snippet (for a recycled material bag): "Carry your values with pride. This beautifully crafted bag is more than an accessory; it's a statement of your commitment to a greener future, woven with style and purpose."
• •Social Media Post (Instagram/Facebook): "Join the movement towards a more beautiful and sustainable world. ✨ At Evan Rose, we're passionate about curating brands that share our vision for a planet where style and responsibility walk hand in hand. Explore our collection and discover pieces that tell a story. #EvanRose #SustainableStyle #ConsciousLiving #EthicalFashion #MeaningfulProducts"
• •About Us Page Excerpt: "We're not just a store; we're storytellers and seekers of a better way. Evan Rose was born from a desire to unite style with sustainability, creating a community where every choice is a step towards a brighter future. Discover the difference, together."
• •Email Subject Line (for new arrivals): "New & Now: Conscious Choices, Beautifully Designed."