Brand Tone

Enthusiastic & Passionate, Informative & Product-Focused, Current & Trendy, Community-Oriented, Reliable & Established

Brand Values

• •Authenticity & Quality
• •Comprehensive Selection
• •Customer Service
• •Passion for Soccer
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the determined tone (enthusiastic, informative, current) with examples of "do's and don'ts" for all content creators. Include specific keywords, phrases, and even emojis that align with the brand.
• •Know Your Audience by Platform: While maintaining an overall consistent tone, tailor the specific expression to each platform. TikTok can be more informal and trend-driven, while the website might be slightly more formal but still enthusiastic.
• •Prioritize Visual Storytelling: Use high-quality images and dynamic videos (especially on Instagram and TikTok) that reflect the energy and passion of soccer. Ensure product shots are appealing and action shots are engaging.
• •Engage Authentically: Respond to comments and messages in a way that reflects the brand's enthusiastic and helpful persona. Use language that resonates with soccer fans (e.g., common soccer slang where appropriate and natural).
• •Train Your Team: Ensure everyone involved in content creation, customer service, and even in-store interactions understands and can embody the brand's tone and values. Consistency across all touchpoints is key.

Social Perception

Positive to Neutral, Specialized Retailer, Engaged with Current Trends, Canadian-Focused

Copy Examples

• •Headline (New Cleat Launch): "Unleash Your Speed! 🔥 The new [Cleat Model] just dropped at EvangelistaSports. Engineered for lightning-fast plays and ultimate control. Get yours before they're gone! #NewCleats #SoccerEvolution #EvangelistaSports"
• •Instagram Post (Retro Jersey): "Throw it back to glory days! ⚽✨ This iconic [Team Name] '91 Retro Jersey is a must-have for true fans. Authentic details, timeless style. Shop the legend in-store & online. #RetroFootball #ClassicJersey #FootballFashion #EvangelistaSports"
• •TikTok Video Caption (General Promo): "Game day ready? SOON. 🤩 From pro-level boots to your team's latest kit, EvangelistaSports has you covered! What are you copping next? 👇 #SoccerGear #FootballLife #TeamSpirit #SupportLocal #EvangelistaSports #[CityName]Soccer"
• •Website Banner (Sale Event): "HUGE SAVINGS! ⚽ Gear up for less with our Spring Sale! Up to 40% OFF select cleats, jerseys, and equipment. Don't miss out – shop now and dominate the season! #SoccerSale #Deals #EvangelistaSports"
• •Facebook Post (Community/Store Event): "Meet your heroes! Join us this Saturday at our [City] store for an exclusive meet & greet with [Player/Team mention if applicable]! Plus, check out the latest arrivals and enjoy special in-store offers. See you there! #SoccerCommunity #FanMeetup #EvangelistaSports #[StoreLocation]"