Brand Tone

Serene, educational, mystical, supportive, and encouraging.

Brand Values

• •Spirituality & Well-being
• •Authenticity
• •Positive Energy
• •Personal Growth
• •Aesthetic Beauty

Best Practices

• •Always Use Mystical and Sensory Language: Incorporate words like "radiate," "flow," "vibration," "harmony," "essence," and "spirit" to maintain the mystical tone. Describe how the products feel, not just what they do.
• •Focus on "How" not just "What": Instead of just stating a stone's property (e.g., "Amethyst for calm"), frame it as a benefit or a journey (e.g., "Let the gentle energy of Amethyst guide you to a state of calm").
• •Maintain a Supportive and Gentle Voice: The copy should feel like advice from a wise, caring friend. Use encouraging and inclusive language. Avoid aggressive sales tactics or language that creates urgency or fear of missing out.
• •Educate to Build Trust: Every piece of copy is an opportunity to teach. Briefly explain the "why" behind a product's benefit. This builds authority and shows the brand's authenticity.
• •Address the Brand Name Discrepancy: The brand should take steps to consolidate its identity. The best course of action would be to update the Facebook page to "La Clé du Bonheur" to create a unified presence and reduce the risk of confusion with unrelated businesses. All copywriting should consistently use "La Clé du Bonheur."

Social Perception

Within its niche, the brand is perceived as a trusted and inspiring source for spiritual products and knowledge, with overwhelmingly positive community engagement. However, it has limited mainstream visibility and faces a significant risk of brand confusion due to name overlap with unrelated businesses.

Copy Examples

• •Invite calm into your soul. Our amethyst bracelet is more than just a jewel; it is a key to serenity in a hectic world. Let its gentle vibrations soothe your spirit and clear your mind. Your journey to inner peace begins here.
• •Finding it hard to quiet your mind? Sometimes, all you need is the right anchor. Discover our collection of handcrafted orgonites, designed to harmonize your space and deepen your meditation practice. Unlock your inner sanctuary with La Clé du Bonheur.
• •Your personal guardian against negativity. Black Tourmaline is a powerful grounding stone, providing a shield against draining energies. Place it in your home or carry it with you to stay centered and protected. Embrace the strength of the earth.
• •The universe has a message for you. This week, we feel a strong connection to the energy of Rose Quartz—the stone of unconditional love. Whether for yourself or a loved one, it’s the perfect time to open your heart. Explore our new arrivals and find a piece that speaks to you.
• •Your energy is not the same every day. Why should your jewelry be? Choose the stone that aligns with your soul today. Confidence? Pyrite. Love? Rose Quartz. Clarity? Clear Quartz. What does your spirit need?