Brand Tone

introspective, authentic, and raw

Brand Values

• •Authenticity/Honesty
• •Storytelling
• •Emotional Vulnerability
• •Human Connection
• •Resilience/Perseverance
• •Artistic Integrity
• •Roots/Heritage

Best Practices

• •Embrace Vulnerability: Don't shy away from raw emotion and honesty. Share the struggles as well as the triumphs, as this is a core element of the brand's connection with its audience.
• •Prioritize Storytelling: Frame messages, even promotional ones, within a narrative. Whether it's the story behind a song, a tour experience, or a piece of merchandise, let the narrative lead.
• •Use Authentic, Grounded Language: Write in a way that feels genuine and direct. While poetic, the language should remain accessible and relatable, reflecting a 'vernacular storytelling' style. Avoid corporate jargon or overly polished marketing speak.
• •Connect with Universal Human Themes: Tap into the core emotions and experiences that Bartels explores in his music – love, loss, pain, hope, redemption, the search for meaning. This creates a deeper resonance.
• •Maintain a Dialogue: Encourage interaction by asking questions and sharing personal reflections. Foster a sense of community around the shared experience of music and life, mirroring his perceived down-to-earth nature.

Social Perception

a gifted and authentic storyteller with a unique and soulful voice

Copy Examples

• •New songs born from late nights and long roads. Stories of finding light in the cracks of a broken world. For anyone who's ever felt it deeply. Link in bio. #EvanBartelsMusic #NewMusic #Storyteller #Authentic
• •Bringing these stories to your town. More than just a setlist, it's a shared room, a moment to feel it all together. Raw, real, and from the heart. Grab your tickets and let's connect. [Link] #LiveMusic #EvanBartelsTour #Acoustic #Heartfelt
• •Wear the words that speak to your journey. This [item name] features a line from '[Song Title]' – a reminder of the grit and grace that gets us through. Soft, honest, made for living in. #EvanBartelsMerch #LyricTee #AmericanLegend #WearYourStory
• •From a small town with a big sky to stages a long way from home. It all comes back to the songs, the stories, the truth in a melody. Thanks for listening, for being part of this. It means everything. #Songwriting #NebraskaRoots #MusicLife #Grateful
• •Every song starts with a feeling, a memory, a question. What song of mine has met you where you were? Share your story in the comments. #MusicConnects #EvanBartels #FanStory #Community