Brand Tone

Serene and Natural, Exclusive and Luxurious (Comfortable), Educational and Passionate (Conservation-focused), Authentic and Down-to-Earth, Welcoming and Family-Oriented

Brand Values

• •Conservation
• •Sustainability
• •Authenticity
• •Exclusivity and Personalized Attention
• •Education and Passion
• •Family & Heritage

Best Practices

• •Embrace Evocative, Sensory Language: Use words that paint a picture of the sights, sounds, and feelings of being in nature at the reserve (e.g., "sun-dappled fynbos," "gentle rustling of leaves," "crisp morning air").
• •Highlight Exclusivity and Personalization: Emphasize private experiences, limited guest numbers, and tailored service to reinforce the unique and intimate nature of the stay.
• •Weave in Conservation and Sustainability Naturally: Talk about conservation efforts and sustainable practices as integral parts of the experience, not just add-ons. Share stories of the land and its wildlife.
• •Maintain a Warm, Welcoming, and Passionate Voice: Let the family-run aspect and genuine love for the environment shine through. The tone should feel like a personal invitation from someone who truly cares about the place and guest experience.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media, email communications, and any print materials is harmonious, reinforcing the same core values and feelings associated with the brand.

Social Perception

A Unique Nature Escape, A Conservation Leader, A Hidden Gem, Family-Friendly Adventure, High-Quality Accommodation & Experience

Copy Examples

• •Bontebok Ridge Reserve: Where Wilderness Whispers and Wildlife Roams Free. Escape to an exclusive sanctuary in the heart of the Cape Winelands. Discover the untamed beauty of Bontebok Ridge, a private game reserve dedicated to conservation and your unparalleled experience of nature. Luxury farm accommodation, personal game drives, and the calls of the wild await.
• •Immerse yourself in the tranquility of Bontebok Farm. Wake to the sight of fynbos plains, spend your days exploring with our expert guides, and your evenings under a canopy of stars. This is more than a getaway; it's a reconnection. #BontebokRidge #LuxuryFarmStay #SouthAfricaNature #Conservation
• •Exchange your vows embraced by the wild heart of Wellington. Bontebok Ridge offers a wedding venue unlike any other – breathtaking landscapes, exclusive use, and the serene soundtrack of nature. Create memories that are as enduring as the mountains that surround us.
• •Journey into the rare beauty of the Renosterveld. Our private game drives at Bontebok Ridge offer intimate encounters with Bontebok, Zebra, the unique Quagga, and a vibrant tapestry of birdlife. Led by passionate conservationists, it's an exploration for the soul.
• •Discover the essence of ethical luxury at Bonte Farm. From our conservation initiatives preserving the delicate fynbos to our sustainably farmed produce, every aspect of your stay supports the land we cherish. Experience a retreat that renews you and respects nature.