Brand Tone

Passionate & Emotional, Authentic & Personal, Professional & Dedicated, Uplifting & Optimistic, Accessible & Appreciative

Brand Values

• •Originality & Uniqueness
• •Emotional Expression
• •Connection with Nature & Surroundings
• •Resilience & Growth
• •Quality & Craftsmanship
• •Joy & Positivity

Best Practices

• •Speak from the Heart: Use "I" and share genuine emotions and inspirations behind the artwork. Let your passion for art shine through authentically.
• •Tell a Story: Whether it's the story of a specific painting, an inspiration, or a part of your artistic journey, narrative engages people on a deeper level.
• •Use Vivid, Sensory Language: Describe colors, textures, light, and the feelings evoked by the art. Words like "vibrant," "luminous," "joyful," "textured," and "energetic" align with the art's style.
• •Maintain an Uplifting and Optimistic Voice: Focus on the beauty, joy, and inspiration art can bring. Even when discussing challenges, frame them as part of a growth journey.
• •Engage and Appreciate Your Audience: Ask questions, invite comments, and express gratitude for support and purchases. Foster a sense of community around the art.

Social Perception

Highly Talented & Collected Artist, Evocative & Emotionally Resonant, Professional & Trustworthy, Inspirational Figure, Authentic Creator

Copy Examples

• •Instagram Post (New Painting): "Pouring all the light and energy of a Welsh sunrise into this new piece! 🌄 There's a certain magic when the colors just 'scream' happiness, isn't there? Hope this brings a little bit of that warmth to your day. Let me know what emotions it sparks in you! ✨ #EvaCzarnieckaArt #NewWork #OilPainting #ContemporaryArt #WelshInspired #ArtThatSpeaks"
• •Website Banner (Homepage): "Experience Art That Touches the Soul. Original paintings by Eva Czarniecka, filled with vibrant color, deep emotion, and a story in every brushstroke. Discover your piece of joy today."
• •Email Newsletter (Exhibition Announcement): "You're Invited! ✨ I'm thrilled to share my latest collection, 'Urban poesía,' inspired by the fleeting, beautiful moments found in the heart of the city. Each piece is a journey, an emotion captured on canvas. Join me for an online viewing and let's celebrate the stories light and shadow tell. [Link to exhibition]"
• •Facebook Ad (Print Collection): "Bring the vibrant energy of an original Eva Czarniecka into your home for less. ✨ Our hand-embellished giclée prints offer the texture and soul of the original, each one touched by my own hand. Perfect for gifting or starting your own collection. Shop now and find a piece that makes your heart sing! #FineArtPrints #AffordableArt #HomeDecor #EvaCzarnieckaArt"
• •Product Description (Specific Painting): "'City Rhythms in Blue & Gold' - This piece is my heart's interpretation of London at dusk. It's about finding the music in the urban landscape, the dance of lights, and the quiet stories unfolding in the shadows. Painted with layers of oil and passion, using palette knives to build a texture you can almost feel. I hope it brings the same sense of wonder to you as it did to me creating it. [Dimensions, Medium, Link to buy]"