Brand Tone

elegant, sophisticated, heartfelt, calm, confident, and centered on well-being and quality craftsmanship

Brand Values

• •Artisanal Quality
• •Sustainability and Natural Ingredients
• •Customer-Centricity
• •Integrity
• •Sensory Experience

Best Practices

• •Lead with "Elegant Simplicity": Always use refined, evocative, and sensory language. Focus on the experience and emotion the scent evokes (e.g., "tranquility," "sanctuary," "inspire") rather than just listing ingredients. Keep sentences clear and sophisticated.
• •Always Weave in the Core Values: In every piece of copy, aim to subtly reinforce at least one core value: artisanal quality ("hand-poured," "small batch"), sustainability ("100% soy wax," "eco-friendly"), or local craftsmanship ("Wimbledon studio," "Made in London").
• •Maintain a Personal, Authentic Voice: Whether for social media or email, write as if you are sharing a passion, not just selling a product. Use "we" and "our" to create a connection to the studio and makers. Share behind-the-scenes content to reinforce the brand's authenticity.
• •Leverage Customer Praise: Integrate phrases and sentiments from positive reviews into your copy. Words like "best candles I've ever purchased," "amazing smell," and "beautifully made" are powerful social proof. Use them as inspiration for headlines or as direct quotes (with permission).
• •Be Consistent Across All Channels: Ensure the tone, keywords, and core messaging are uniform across the website, social media profiles, email marketing, and even physical materials at markets. This builds a strong, recognizable, and trustworthy brand identity.

Social Perception

High-Quality & Luxurious; Authentic and Trustworthy; Excellent Value; Ideal for Gifting

Copy Examples

• •(Instagram Post): Pause. Inhale. Rediscover the moment. Our Old Library candle, hand-poured in our Wimbledon studio, wraps you in the timeless scent of aged paper and rich mahogany. It" is not just a fragrance; it" is a story waiting to unfold. #EVACandles #HandmadeLuxury #SoyWaxCandles #ScentedSanctuary #MadeInLondon
• •(Website Banner): Crafted by hand, scented by nature. Elevate your everyday with the pure, lasting aroma of EVA Candles. Made with 100% soy wax for a cleaner, more tranquil burn. Discover your sanctuary.
• •(Email Newsletter Subject): A Gift from Our Studio to Your Home Body: Hello [Customer Name], At EVA Candles, we believe luxury lies in the details. Each candle we create is a testament to our passion for quality, sustainability, and the simple joy of a beautiful scent. This week, we're celebrating the art of craftsmanship. Explore our collection of hand-poured soy candles and find the perfect aroma to transform your space. Because you deserve a little everyday elegance.
• •(Facebook Ad): Headline: The Art of Scent. The Heart of London. Body: Experience the difference of a truly artisanal candle. EVA Candles are meticulously hand-poured in Wimbledon, using only sustainable soy wax and the finest fragrance oils. Support local craftsmanship and fill your home with scents that soothe, energise, and inspire. Shop now for free UK shipping on orders over £50.
• •(Product Description Snippet - for a floral scent like 'Sweet Pea'): Capture the essence of a blooming English garden. Our Sweet Pea candle offers a delicate, uplifting bouquet that fills your space with light and grace. Hand-poured with eco-friendly soy wax, it provides hours of clean, fragrant bliss, turning any room into a serene escape.