Brand Tone

Accessible and Inclusive, Innovative and Tech-Forward, Adventurous and Exciting, Community-Oriented, Supportive, Enthusiastic and Passionate

Brand Values

• •Accessibility/Affordability
• •Innovation & Technology
• •Ease of Use & User-Friendliness
• •Performance & Reliability
• •Safety
• •Community
• •Freedom & Adventure

Best Practices

• •Emphasize Accessibility and Ease: Consistently highlight how Waydoo makes eFoiling approachable for everyone, regardless of experience level. Use phrases like 'easy to learn,' 'beginner-friendly,' 'fun for all.'
• •Showcase Exhilaration and Freedom: Use dynamic language and vivid imagery that evokes the thrill and unique sensation of 'flying' over water. Words like 'soar,' 'glide,' 'thrill,' 'freedom,' 'adventure' should be common.
• •Highlight Innovation (but keep it understandable): Talk about the technology (e.g., Flight Assist, efficient battery, app) in terms of user benefits (safer, easier, longer rides, more control) rather than just technical jargon.
• •Foster Community: Encourage user-generated content, run contests, and use inclusive language ('join the Waydoo family,' 'our community of riders'). Share user stories and experiences.
• •Be Responsive and Transparent: Acknowledge customer feedback (both positive and negative) in public communications where appropriate, and clearly communicate improvements and solutions. This builds trust, especially given some of the historical concerns. Maintain a helpful and supportive tone in all customer interactions.

Social Perception

The 'Value' eFoil Brand, Great for Beginners, Improving Quality and Innovation, Active Community, Concerns (mostly historical but linger for some), Exciting and Fun Product

Copy Examples

• •Headline: Stop Dreaming, Start Flying. Your eFoil Adventure Begins with Waydoo. Body: Experience the incredible sensation of gliding above the water. Waydoo eFoils make the thrill of flight accessible to everyone. Easy to learn, incredible to ride. Discover the Waydoo [Model Name] today and transform your weekends. #Waydoo #eFoil #WaterSports #AdventureAwaits #FlyAboveWater
• •Headline: Innovation You Can Ride. Performance You Can Trust. Price You’ll Love. Body: Powered by cutting-edge technology and designed for pure exhilaration, Waydoo eFoils offer an unmatched blend of performance, safety, and value. Join the growing community of Waydoo riders and see why we’re changing the face of water sports. Explore our latest EVO series. #WaydooeFoil #ElectricSurfboard #Tech #WatersportInnovation #RideTheFuture
• •Headline: Family Fun Just Leveled Up. Waydoo: eFoiling for All Ages & Skills. Body: Looking for a new way to connect with family and the great outdoors? Waydoo eFoils are designed for stability and ease of use, making them perfect for beginners and experienced riders alike. Create unforgettable memories on the water. Safe, durable, and endlessly fun. #WaydooLife #eFoilFun #FamilyAdventure #EasyToRide #SummerVibes
• •Headline: Less Spend, More Send. Waydoo Delivers Premium eFoil Experiences Without the Premium Price Tag. Body: Why pay more? Waydoo is committed to making the revolutionary sport of eFoiling accessible. Get all the cutting-edge features, robust design, and thrilling performance you demand, at a price that makes sense. Check out the [Model Name] and get ready to soar. #WaydooAffordableThrills #eFoilValue #SmartTech #WaterAdventure #GetFoiling
• •Headline: Your Weekend Escape Pod: The Waydoo [Model Name] eFoil. Body: Leave the shore (and your worries) behind. The Waydoo eFoil isn't just a board; it's your ticket to freedom, serenity, and pulse-pounding excitement. Intuitive controls, long-lasting battery, and a smooth, silent ride. What are you waiting for? #FlyWaydoo #eFoilEscape #WeekendWarrior #GlideOnWater #WaterTherapy