Brand Tone

Enthusiast-driven, authentic, supportive, approachable, and knowledgeable. Direct and technical, like advice from a fellow hobbyist.

Brand Values

• •Passion for the Hobby
• •Community
• •Expertise and Quality
• •Accessibility

Best Practices

• •Speak from a place of passion. Always use the language of a true hobbyist. Use technical terms correctly and show genuine excitement for the products and the building process. The voice should be "from a modeler, for a modeler."
• •Keep Raul Rey as the central figure. Leverage the personal brand he has built. Frame social media posts and videos around his expertise and builds. For example, "Raul's latest project uses..." or "Here's a tip from Raul on..."
• •Focus on the "why," not just the "what." Instead of just listing a product's features, explain *why* it matters for a build. "This metal axle adds durability for heavier loads" is better than "Metal axle for sale." Explain the benefit in the context of the hobby.
• •Educate and empower. Your copy should aim to help customers become better modelers. Provide tips, how-to content, and explanations. This builds trust and positions the brand as a valuable resource, not just a store.
• •Maintain a consistent visual and verbal language. Use high-quality photos and videos of the actual products and builds. Ensure the tone remains helpful, expert, and enthusiastic across the website, YouTube, and Facebook. Avoid generic corporate language and stock imagery at all costs.

Social Perception

Positive within its niche, seen as a specialized and reliable source. Perceived as trustworthy and authentic due to owner involvement. An integral part of the RC trucking scene, run by an expert who understands the community's needs.

Copy Examples

• •Upgrade your rig's ride. New aluminum oil-filled shocks have just rolled into the shop. Perfect for adding realism and performance to your 1:14 scale Tamiya or Hercules Hobby build. Get yours and feel the difference on your next haul. #EurotruckMexico #RCTrucking #ScaleModel
• •In this week's build session, Raul walks you through installing a complete LED lighting kit on the Hercules Hobby Scania. We'll cover wiring, placement, and how to get that authentic look for your rig. All parts shown are available now on eurotruckmexico.com. Let's get building!
• •Your Build, Your Way. From individual bolts to complete conversion kits, we have the quality parts you need to bring your European scale model truck to life. Passionately sourced, expertly supplied. Welcome to Eurotruck Mexico.
• •Hey [Customer Name], we noticed you're passionate about the details. That's why we wanted to show you the latest arrivals of photo-etched metal emblems and accessories. These small parts make a huge impact on your build's realism. See the new collection here.
• •Don't just build a model. Create a masterpiece. Eurotruck Mexico is your partner in the RC trucking hobby, providing high-quality parts and expert know-how for discerning modelers in Mexico. Shop now and take your project to the next level.