Brand Tone

Professional and Authoritative, Passionate and Quality-Focused, Innovative and Forward-Thinking, Customer-Centric and Supportive, Established and Reliable

Brand Values

• •Quality
• •Integrity and Trust
• •Innovation
• •Customer Focus
• •Family Heritage
• •Sustainability

Best Practices

• •Prioritize Quality and Expertise: Always highlight the superior quality of ingredients, sourcing methods, and any certifications (like BRCGS). Use language that conveys expertise and authority in the food industry.
• •Emphasize Solutions and Benefits: Focus on how the products benefit the user – whether it’s achieving authentic taste, catering to dietary needs effectively, or supporting sustainable practices.
• •Maintain Professionalism with a Human Touch: While the tone should be professional, especially for B2B, infusing the passion of a family-run business and a genuine desire to help customers can build rapport.
• •Be Clear and Informative: Provide detailed product information where relevant, especially for specialist items like gluten-free or ethically sourced products. Avoid overly casual slang while ensuring approachability.
• •Showcase Innovation and Forward-Thinking: Regularly communicate new product developments, investments in technology or sustainability, and industry leadership to reinforce the brand's progressive nature.

Social Perception

High-Quality Ingredient Supplier, Specialist Provider, Innovative in Gluten-Free, Reliable and Established, Responsive to Customer Needs, Award-Winning and Reputable

Copy Examples

• •Headline: Elevate Your Craft with Eurostar's Premium '00' Flour. Body: For over 30 years, Eurostar Foods has empowered chefs with the finest Italian '00' flours. Achieve authentic taste and perfect texture in every pizza and pasta dish. Discover the professional's choice.
• •Headline: Gluten-Free Doesn't Mean Compromise. Taste the Difference with Eurostar. Body: Our award-winning gluten-free flours are expertly crafted in our dedicated allergen-free facility. Bake with confidence, from soft chapatis to delicious cakes, and rediscover the joy of food, safely.
• •Headline: The Secret to Perfect Sushi? Kintaro Rice by Eurostar. Body: Trusted by chefs nationwide, Kintaro sushi rice delivers the ideal consistency and flavor for authentic Japanese cuisine. Source the best, create the exceptional.
• •Headline: Partnering with Nature: Introducing RISE Re:Gen Regenerative Flour. Body: Eurostar Foods champions a sustainable future. Our RISE Re:Gen flour, from British regeneratively farmed wheat, offers superior quality while supporting healthier soils and biodiversity. Bake the change.
• •Headline: From Our Family to Your Kitchen: Quality Ingredients, Since 1994. Body: As a family-run business, Eurostar Foods is built on a passion for sourcing the world's finest ingredients. Whether you're a professional chef or a home baker, trust us for quality you can taste.