Brand Tone

Enthusiastic, Authoritative, Community-Oriented, Modern, Service-Oriented

Brand Values

• •Passion for Soccer
• •Authenticity
• •Community & Inclusivity
• •Innovation & Adaptation
• •Customer Focus (Stated)
• •Partnership

Best Practices

• •Speak the Language of Soccer: Use terminology and references that resonate with soccer players and fans authentically. Show you understand the culture of the sport.
• •Balance Enthusiasm with Expertise: While passion is key, back it up with knowledgeable advice, detailed product information, and helpful content. Position the brand as a trusted resource.
• •Foster Community Interaction: Encourage user-generated content, respond to comments and messages promptly and engagingly, and create a sense of belonging for customers.
• •Be Visually Consistent: Ensure that imagery and video content on social media and the website reflect the energy, passion, and quality associated with the brand and the sport.
• •Maintain Transparency and Address Feedback: While highlighting positives, be prepared to address customer concerns constructively, especially given some of the mixed reviews. This builds trust and shows a commitment to the stated value of customer service.

Social Perception

Established Retailer, Comprehensive Selection, Mixed Customer Service Reputation, Resource for Soccer Enthusiasts, Connection to Grassroots Soccer

Copy Examples

• •Headline (New Cleat Launch): Unleash Your Speed. The new [Brand] [Cleat Model] has landed. Engineered for a new era of fast. Shop now & own the pitch! #Soccerdotcom
• •Social Media Post (Community Focus): Weekend warriors, academy stars, and sideline heroes – we see you! Tag us in your matchday photos with #Soccerdotcom for a chance to be featured. Fuel your passion, we’ve got the gear.
• •Email Subject Line (Sale): Gear Up & Save! ⚽ Your Next Goal Starts Here with 20% Off All Jerseys.
• •Product Description Snippet (Expert Advice): Choosing the right shin guard is crucial for protection and comfort. Our [Product Name] guards offer [Key Feature 1] and [Key Feature 2], ideal for [Player Type/Level]. Still unsure? Check out our expert guide to shin guards on the blog!
• •Brand Story Snippet (Heritage & Passion): Since '84, we've shared your passion for the beautiful game. From our first catalog to your screen, SOCCER.COM is more than a store – it's where your soccer journey gets equipped.