Brand Tone

Value-Oriented, Accessible, and Product-Focused

Brand Values

• •Authenticity: Guaranteeing "authentic genuine fragrances" and "100% Genuine Branded Goods."
• •Value for Money: Offering "low prices," "good prices," and "discounted prices" on a wide range of products.
• •Wide Selection: Providing "over 2,000 products across 200 name brands, designer labels, and your favorite classics."
• •Customer Satisfaction: Stated as an objective on their OnBuy profile. They also feature customer reviews prominently and offer a full refund for unused returned products.
• •Efficiency: Aiming for "fast and prompt delivery" and a quick response time to emails.

Best Practices

• •Prioritize Value and Authenticity: Always lead with or strongly feature the benefit of genuine products at good prices. Use terms like "authentic," "genuine," "save," "discount," "deal," and "value."
• •Be Direct and Clear: Use straightforward language. Avoid overly elaborate or ambiguous descriptions. The focus should be on making it easy for customers to find what they want at a price they like.
• •Showcase Variety: Regularly mention the extensive range of brands and products available. This reinforces the idea that Fragrance London is a one-stop-shop.
• •Build Trust Explicitly: Continue to reassure customers about the authenticity of products and the security of shopping. Highlight guarantees, secure payment mentions, and positive customer experiences.
• •Maintain a Helpful, Accessible Voice: While the tone is primarily value-driven, ensure the language is friendly and approachable, making customers feel confident in their purchases. Incorporate customer testimonials or phrases like "Let our customers speak for us" to reinforce this.

Social Perception

Positive for Product & Price, Mixed on Customer Service/Delivery (Historically), Seen as a Reliable Source for Branded Perfumes

Copy Examples

• •Headline: Your Signature Scent, Smartly Priced. Body: Discover authentic designer fragrances at Fragrance London. From timeless classics to the latest releases, find your perfect match without breaking the bank. Genuine brands, unbeatable value. Shop now and save!
• •Headline: Smell Amazing for Less. Body: Why pay more for your favourite perfumes? Fragrance London offers a huge selection of 100% genuine fragrances at prices you'll love. Free UK delivery over £30. Find your new signature today!
• •Headline: Authentic Brands. Amazing Prices. Delivered Fast. Body: At Fragrance London, we bring you the best in branded fragrances. With over 200 top names and quick, reliable UK delivery, your next favourite scent is just a click away. Trust us for genuine quality and great savings.
• •Headline: Stock Up on Your Go-To Fragrance (and Save!). Body: Running low? Find incredible deals on all your beloved perfumes and aftershaves at Fragrance London. We guarantee authentic products and offer fantastic prices every day. Explore our collection now!
• •Headline: The Home of Genuine Designer Perfumes at Outlet Prices. Body: Fragrance London is your trusted source for authentic luxury and classic fragrances. With thousands of scents for men and women, discover top brands at prices that make sense. Secure shopping and fast delivery guaranteed.