Brand Tone

Luxurious, Expert, Aspirational

Brand Values

• •Uncompromising Quality
• •Master Craftsmanship
• •Client-Centric Service
• •Health and Integrity of Hair
• •Transformation and Confidence

Best Practices

• •Use Elevated Language: Incorporate words like "premium," "luxury," "master," "artistry," "bespoke," and "curated" to reinforce the high-end positioning. Avoid slang or overly casual terms.
• •Lead with Expertise: Always ground the marketing claims in the brand's expertise. Mention the founder's background, the origin of the hair, and the specialized techniques used. This builds credibility and justifies the price point.
• •Focus on the "Why" Not Just the "What": Instead of just saying "we sell hair extensions," explain why they are superior. Focus on the feeling they provide: "unleash confidence," "achieve your dream hair," "experience effortless beauty."
• •Weave Testimonials into a Narrative: Use customer quotes not just as proof but as part of the story. Frame them with headlines like, "This is what confidence looks like" before showing a client testimonial.
• •Ensure Visual and Textual Consistency: The clean, professional, and glamorous aesthetic of the photos and videos should be matched by the copy. Every caption and piece of text should feel as polished and deliberate as the hairstyles themselves.

Social Perception

European Touch Hair is perceived as a high-end, trustworthy, and skilled provider of specialized hair services, particularly for high-quality hair extensions and difficult blonde shades. Customers consistently praise the product quality, stylist expertise, and the founder, Liana, for her artistry, leading to a strong sense of trust and positive association.

Copy Examples

• •Headline: The Art of Invisible Length. Body: Experience the softness and durability of pure Slavic hair. Our luxury extensions are custom-colored and ethically sourced for a look so natural, it's your secret to keep. Tap to discover the European Touch difference.
• •Headline: Healthy Blonde, Masterfully Achieved. Body: Becoming blonde shouldn't mean compromising the health of your hair. Our specialized coloring techniques, honed over a decade of international experience, ensure a vibrant, perfectly toned result that feels as good as it looks. Ready for your transformation? Book your consultation on Melrose Ave.
• •Headline: European Touch Hair: Where Luxury Meets Craftsmanship. Body: We offer more than just hair extensions; we provide a statement of quality. Made from the finest European hair, our extensions promise seamless integration and lasting beauty.
• •Headline: Maintain Your Radiance, The European Touch Way. Body: As a valued client, you understand our commitment to quality. To help you maintain your beautiful investment, we're offering a complimentary deep conditioning treatment with your next re-installation service. Book now to keep your extensions pristine.
• •On-screen text: From fine hair... to full volume. Using 100% Slavic Hair. Seamless. Natural. You. Caption: Unlock your hair's full potential. #HairExtensions #LuxuryHair #SlavicHair #LAStylist