Brand Tone

Friendly and Approachable, Caring and Pet-Centric, Enthusiastic and Playful, Helpful and Informative, Modern and Clean

Brand Values

• •Pet Well-being and Happiness
• •Quality and Functionality
• •Innovation and Uniqueness
• •Customer Satisfaction
• •Joy and Fun

Best Practices

• •Always Prioritize the Pet: Frame benefits and features from the perspective of how they enhance the pet's life, comfort, or happiness. Use language that shows empathy and understanding for pets.
• •Keep it Positive and Upbeat: Even when addressing a problem (like odor), focus on the positive solution. Use enthusiastic and cheerful language where appropriate, especially for toys and comfort items.
• •Use Simple, Clear, and Friendly Language: Avoid overly technical jargon or very formal phrasing. The copy should feel like a friendly recommendation from a fellow pet lover. Incorporate playful words and puns related to pets when suitable.
• •Be Authentic and Passionate: Let genuine love for animals shine through. Share stories (even hypothetical ones in copy) that resonate with pet owners' experiences.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual style (clean, modern, pet-focused). The images and videos should reinforce the friendly, caring, and joyful messaging of the text.

Social Perception

Positive Product Association, Niche Specialist, Trustworthy (within its sphere), Slight Name Misalignment

Copy Examples

• •Headline: Peek-a-Boo! Nap-a-Roo! Your Cat’s New Favorite Hideaway & Snooze Spot is Here! Body: Double the fun, double the comfort! Our 2-in-1 Cat Tunnel Bed gives your furry explorer the thrill of a playful tunnel and the bliss of a cozy cushion. Watch them zoom, hide, and then curl up for the sweetest dreams. Spoil your kitty – they deserve it!
• •Headline: Fresh Home, Happy Cat, Happy You! ✨ Body: Love your cat, but not the litter box aroma? Our Smart Cat Odor Purifier works silently to neutralize unwanted smells, leaving your home smelling fresh and your kitty’s space more inviting. Smart, sleek, and a total game-changer for pet parents!
• •Headline: Holy Guacamole, This Toy is Avo-Control Fun! 🥑😻 Body: Stick it, spin it, love it! Our Avocado Catnip Wall Ball is packed with purremium catnip and designed for endless batting fun. Healthy for teeth, irresistible for play – get ready for some serious avo-cuddle action!
• •Headline: What’s Making Your Furry Friend Purr Today? 🐾 Body: At European House Hold, we're all about those little moments of joy with our pets. From the perfect nap spot to the most exciting new toy, we believe every detail counts in making their lives (and ours!) happier. Share a pic of your pet’s happy place below! #EuropeanHouseHoldPets #HappyPetsHappyLife
• •Subject: Psst... We've Got Something Your Pet Will LOVE! (Special Treat Inside!) Preview Text: Spoil your furry best friend with cozy beds, fun toys, and more. Plus, a little something extra from us!