Brand Tone

Informative, Accessible, Reliable, Product-Focused

Brand Values

• •Quality & Durability
• •Accessibility & Inclusivity
• •Customer Service & Expertise
• •Safety
• •Value for Money
• •Promoting Sports & Teamwork

Best Practices

• •Focus on "You" (The Customer): Address the customer directly, focusing on their needs, aspirations, and how Eurohoc can help them (e.g., "improve *your* fitness," "help *you* find the perfect fit").
• •Highlight Expertise & Heritage (Subtly): Weave in mentions of their long experience ("since 1980," "decades of expertise") and family-run nature to build trust without being boastful.
• •Emphasize Accessibility & Inclusivity: Use encouraging and welcoming language, especially when discussing products for beginners or younger players. Avoid overly technical jargon where simpler terms suffice.
• •Be Informative & Helpful: Provide genuine advice and information through product descriptions and supporting content (like blog posts). Position the brand as a knowledgeable resource.
• •Maintain a Positive & Passionate Voice: Convey a genuine enthusiasm for hockey and related sports. Let the copy reflect a love for the game and a desire to see players enjoy and succeed in it.

Social Perception

Reputable, established, and reliable retailer specializing in hockey and related sports equipment, with a strong offering for the youth and educational sectors.

Copy Examples

• •Gear Up for the Game: Expert Advice & Quality Hockey Equipment Since 1980. At Eurohoc, we're more than just a retailer; we're your trusted partner in hockey. From your first stick to pro-level gear, find everything you need, backed by decades of family-run expertise. Let's play!
• •Unlock Your Potential: Hockey Sticks & Gear for Every Player. Whether you're new to the turf or a seasoned striker, Eurohoc offers a wide selection of top-brand hockey equipment. We believe in quality, performance, and helping you find the perfect fit. Explore our range and elevate your game.
• •Fun, Safe, & Action-Packed: Discover Floorball with Eurohoc! Looking for an exciting team sport that's easy to learn? Eurohoc's durable and UK-made floorball sets are perfect for schools, clubs, and family fun. Get everyone moving and experience the thrill of floorball!
• •Don't Just Play, Dominate. Top Hockey Brands at Competitive Prices. Eurohoc brings you the best in field hockey equipment without breaking the bank. As a family business since 1980, we're committed to providing quality gear and specialist service to help you perform your best.
• •Your Hockey Journey Starts Here. Trusted Advice, Quality Gear. Need help choosing the right equipment? The Eurohoc team is passionate about hockey and here to share our specialist knowledge. Browse our extensive collection online or get in touch for friendly, expert support.