Brand Tone

professional, solution-oriented, and expert

Brand Values

• •Partnership and Collaboration
• •Problem-Solving and Efficiency
• •Expertise and Comprehensiveness
• •Customer-Centric Service
• •Support for Public and Third Sector

Best Practices

• •Maintain a "Solution-First" Approach: Frame all copy around solving a customer's problem. Instead of saying "We sell printers," say "Ensure your office workflow never misses a beat with our reliable, high-speed printers." This aligns with their stated value of problem-solving.
• •Speak the Language of B2B: Use clear, professional, and direct language. Avoid overly casual slang or jargon that could undermine the brand's expert positioning. Focus on benefits that matter to a business, such as efficiency, security, cost-effectiveness, and reliability.
• •Leverage Partnerships and Brands: Regularly mention strategic partnerships with major brands like Dell, HP, and Lenovo. This builds credibility by association and assures customers of product quality and access to the best technology.
• •Emphasize "Partnership" Over "Provider": Use collaborative language. Words like "partner," "collaborate," "we work with you," and "bespoke solutions" reinforce the brand value of building long-term relationships rather than just making a sale.
• •Segment Messaging for Different Audiences: Tailor the copy for specific customer segments. While the overall tone remains professional, messaging for a large enterprise's IT director should focus on scalability and security, whereas copy for an SME owner might emphasize affordability and ease of use. Highlight the support for the public and third sectors when targeting those organizations.

Social Perception

Primarily professional and commercial; perceived as a reliable B2B IT and office supplies supplier. Reputation built on direct relationships, with minimal public social engagement. Positioned for businesses of all sizes and public organizations.

Copy Examples

• •Simplify your IT infrastructure with a single-source partner.
• •Downtime is not an option. Our bespoke IT support services are designed to solve problems before they impact your business. From server monitoring to network security, we keep your operations connected and protected. #ITSupport #BusinessSolutions #UKBusiness
• •Your Strategic Partner in Business Technology. Over 300,000 products and expert IT support to drive your success.
• •Power your productivity. Our curated selection of high-performance workstations from Dell, HP, and Lenovo is engineered for reliability and speed. Whether for complex data analysis or graphic design, find the machine that meets your demands.
• •Running a small business is complex. Your IT shouldn't be. Discover our range of reliable printers, laptops, and networking gear designed for the modern SME. Open a business account today for dedicated support and preferential pricing.