Brand Tone

Elegant & Sophisticated, Poetic & Evocative, Passionate & Romantic, Feminine & Empowering, Artistic & Inspired by Nature

Brand Values

• •Italian Craftsmanship & Heritage
• •Family
• •Vera Passione (True Passion)
• •Creativity & Innovation
• •Femininity & Intimacy
• •Nature as Inspiration
• •Emotion & Storytelling
• •Excellence & Quality

Best Practices

• •Embrace Poetic & Evocative Language: Use rich, sensory words and metaphors that speak to emotion, beauty, and nature. Avoid overly technical or purely functional descriptions.
• •Weave in Core Values: Consistently reference "Made in Italy," "Vera Passione," family heritage, craftsmanship, and the inspiration drawn from nature and femininity.
• •Tell a Story: Frame collections and pieces within a narrative. What inspired them? What feelings do they evoke? How do they connect with the wearer's life and dreams?
• •Maintain an Elegant & Sophisticated Voice: Ensure grammar is impeccable and the tone remains elevated, reflecting the luxury status of the brand. The voice should feel intimate yet refined.
• •Focus on the Woman as a Muse: Speak directly to the aspirations, emotions, and inner world of the contemporary woman, celebrating her strength, grace, and individuality.

Social Perception

Luxury & Exclusivity, Artistic & Unique, High Quality & Craftsmanship, Feminine & Romantic, Timeless & Heirloom Quality, Growing International Recognition

Copy Examples

• •Unveil your inner cosmos. Each diamond in the Notte Stellata collection is a captured star, a whisper of Italian artistry designed to illuminate your unique brilliance. Embrace the poetry of the night, handcrafted with Vera Passione.
• •Enter your secret garden. Where leaves dance like butterflies and flowers whisper tales of feminine strength. The Giardini Segreti collection: more than jewelry, a soulful embrace of nature's timeless elegance, born in Italy.
• •From our family's heart to your hands. Generations of Italian goldsmiths pour their passion into every Pasquale Bruni creation. Experience the soul of true craftsmanship, a legacy of beauty to cherish.
• •Let your jewelry tell your story. The Amore collection is an intimate dialogue, a celebration of love in its purest form. Each piece, a symbol of connection, crafted to become a part of you.
• •Elegance born from passion, artistry woven with nature's grace. Pasquale Bruni: where Italian heritage meets the contemporary woman's soul. #PasqualeBruni #MadeInItaly #VeraPassione #FeminineElegance