Brand Tone

friendly, sophisticated, and relaxed

Brand Values

• •Quality and Natural Fibers
• •Australian Lifestyle and Designers
• •Effortless Style and Confidence
• •Customer Experience
• •Community and Local Connection

Best Practices

• •Emphasize "Effortless Sophistication": Use language that is refined yet approachable. Avoid overly formal or overly casual slang. Focus on words like "chic," "elegant," "relaxed," "natural," and "confident."
• •Highlight Natural Materials and Quality: Consistently mention the use of linen, cotton, and other natural fibers. Connect these materials to comfort, breathability, and lasting style.
• •Showcase Australian Connection: Regularly feature Australian designers and the Australian lifestyle inspiration behind the collections. Use imagery and descriptions that evoke the Australian landscape and relaxed culture.
• •Maintain a Welcoming and Friendly Voice: Address customers in a warm and inviting manner. Focus on how the clothing will make them feel (e.g., "feel good," "feel confident").
• •Reflect the Eumundi Vibe: Subtly weave in the charm and creative spirit of Eumundi. This could be through visual storytelling on social media or by referencing the relaxed, market-town atmosphere in descriptions.

Social Perception

Eumundi Style is generally perceived as a chic boutique offering stylish, high-quality clothing and homewares suited to the local climate and lifestyle. Customers appreciate the focus on natural fibers, Australian designers, and the personal touch offered. The brand is seen as a destination for women seeking "effortlessly fashionable" pieces. There's an association with the broader "Eumundi" brand, which is known for its markets, artisan products, and creative community.

Copy Examples

• •Discover your effortlessly chic Eumundi Style.NewCollection featuring breathable linens and soft cottons, perfect for sunny days and relaxed evenings. Shop now for a touch of laid-back sophistication.
• •Embrace the Australian spirit with our curated collection from talented local designers. Feel confident and stylish, wherever life takes you. Explore Eumundi Style today.
• •Natural, breathable, beautiful. Our latest arrivals are crafted from the finest natural fibers to keep you comfortable and stylish all season long. Find your perfect piece at Eumundi Style.
• •From a dreamy getaway to a cozy day at home, Eumundi Style has you covered. Discover easy-to-wear pieces that speak to your unique style. New designs weekly!
• •More than just clothing, it's a feeling. Experience the Eumundi Style – where quality meets comfort and effortless elegance. Visit us in-store or online.