Brand Tone

Warm & Friendly, Personal & Heartfelt, Inspiring & Joyful, Authentic & Passionate, Minimalist & Elegant

Brand Values

• •Sustainability
• •Quality & Craftsmanship
• •Individuality & Uniqueness
• •Family & Community
• •Joy & Happiness ("Confetti for the soul")
• •Practicality & Functionality

Best Practices

• •Embrace "Confetti for the Soul": Let this guiding philosophy infuse all communications. Focus on bringing joy, warmth, and small moments of happiness to the customer.
• •Highlight Craftsmanship and Sustainability: Consistently mention the handmade nature of products (where applicable), the quality of materials (like Portuguese ceramics, natural fibers), and the brand's commitment to sustainable alternatives.
• •Use Warm, Personal, and Slightly Playful Language: Employ words like "love," "passion," "heartfelt," "joyful," "little piece of happiness." Keep the tone approachable and friendly, as if speaking to a friend.
• •Tell Stories: Share the inspiration behind products, the family aspect of the business, and how items can fit into everyday life and special moments. This reinforces authenticity.
• •Visual Consistency: Ensure that the visual content (photography, graphics) aligns with the warm, minimalist, and natural aesthetic of the products and brand values. This is particularly important for platforms like Instagram.

Social Perception

Loved for Aesthetics and Quality, Seen as a Source of Joy, Appreciated for Sustainability, Considered Good for Gifting, Positive Brand Experience, Strong Community Connection

Copy Examples

• •Instagram Post (New Mug): "Start your day with a little piece of handmade happiness ☕✨ Our new stoneware mugs, crafted with love in Portugal, are here to bring warmth to your mornings and a smile to your face. Each one is unique, just like your favorite coffee moment. #Eulenschnitt #ConfettiForYourSoul #HandmadeHome #MorningRitual #SustainableLiving"
• •Product Description (Doormat): "Welcome home the sustainable way! Our charming doormats, made from natural coconut fibers, don't just greet your guests – they tell a story of mindful living and joyful moments. Add a touch of Eulenschnitt warmth to your doorstep. #EulenschnittHome #EcoFriendlyDecor #BeautifulLiving #HomeInspo #GiftIdea"
• •Website Banner (General): "Eulenschnitt: Lovingly designed treasures for your home. Discover unique pieces, crafted with passion and a sprinkle of soul confetti, because every day deserves a little beauty. #SimplyBeautiful #MadeWithLove #HomeAccessories"
• •Email Newsletter Snippet (New Collection): "Hello [Customer Name], we've been busy pouring our hearts into something new, inspired by the simple joys of life. Explore our latest collection of handcrafted accessories, designed to make your home a little cozier and your days a little brighter. ✨ #Eulenschnitt #NewCollection #HeartfeltDesign #HomeSweetHome"
• •Facebook Ad (Gift Focus): "Searching for a gift that truly comes from the heart? Surprise your loved ones with Eulenschnitt’s unique, sustainable treasures. From charming mugs to elegant home décor, find the perfect way to send a little happiness. #EulenschnittGifts #ThoughtfulGiving #SustainableStyle #ShopSmall #MeaningfulPresents"