Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Expert & Award-Winning, Community-Focused

Brand Values

• •Quality & Flavor Excellence
• •Passion for BBQ & Grilling
• •Authenticity & Heritage
• •Innovation
• •Customer Satisfaction & Community

Best Practices

• •Embrace Passionate Language: Use enthusiastic and vivid descriptions that convey a genuine love for BBQ and flavor (e.g., "flavor explosion," "sizzling," "mouth-watering").
• •Maintain a Friendly, Inclusive Voice: Address the audience directly, use welcoming phrases, and foster a sense of community (e.g., "folks," "your taste buds," "We'll See Ya' Around the Grill!").
• •Showcase Expertise with Confidence (Not Arrogance): Highlight awards and championship heritage as proof of quality, but balance it with approachability.
• •Tell the Story: Weave in the brand's origins and journey to build authenticity and connection.
• •Focus on the Experience: Emphasize not just the product, but the joy of grilling, sharing, and creating delicious food for friends and family.

Social Perception

Highly Regarded for Flavor, Trusted by Competitors, Seen as a Growth Success Story, Associated with Quality Ingredients

Copy Examples

• •Headline: Unleash Championship Flavor in Your Backyard! Body: Tired of bland? Croix Valley's award-winning sauces and rubs are crafted by champions, for champions. Get ready to taste the victory. #CroixValleyNation
• •Headline: From Our Family Kitchen to Your Grill. Body: It started with a passion for unforgettable flavor. Now, our family’s secret recipes are ready to make your next BBQ legendary. Taste the tradition, taste the quality.
• •Headline: Not Just a Sauce, It's a Flavor Revolution! Body: Elevate your ribs, wings, and everything in between. Our all-natural, gluten-free blends are packed with bold tastes that will have everyone asking for seconds. What will you create?
• •Headline: Join the Croix Valley Nation! Body: We're more than just sauces; we're a community of flavor fanatics! Share your grilling masterpieces and get inspired. We'll see ya' around the grill!
• •Headline: Taste the Win. Globally Loved, Locally Crafted. Body: From Wisconsin to Europe and beyond, Croix Valley brings award-winning BBQ flavor to your table. Experience the sauces and seasonings that pitmasters trust.