Brand Tone

Caring & Gentle, Eco-Conscious & Responsible, Trusted & Knowledgeable, Friendly & Approachable, Natural & Pure

Brand Values

• •Gentle Care
• •Sustainability & Environmental Responsibility
• •Quality & Efficacy
• •Heritage & Trust
• •Simplicity & Convenience
• •Community & Connection

Best Practices

• •Emphasize "Gentle" and "Caring": Consistently use words like "gentle," "care," "soft," "delicate," "nurture," and "preserve" to reinforce the product's primary benefit.
• •Highlight Eco-Friendliness Authentically: Integrate terms like "eco-friendly," "biodegradable," "plant-based," "water-saving," "sustainable," and "natural ingredients" naturally within the copy, showcasing genuine commitment rather than just buzzwords.
• •Speak from a Place of Knowledge and Trust: Reference the brand's heritage (e.g., "Since 1989," "family tradition") and the benefits of key ingredients like lanolin and essential oils to build authority and trust.
• •Maintain a Helpful and Friendly Voice: Address the audience directly, offer useful tips related to fabric care, and foster a sense of community, especially when targeting crafters. Use clear, straightforward language.
• •Focus on the "Why" Beyond the "What": Explain not just what the product does (cleans delicates) but *why* it's better – it extends garment life, saves water and time, is kind to the planet, and respects the effort put into handmade items.

Social Perception

Highly Regarded by Crafters, Trusted for Delicates, Eco-Friendly Choice, Effective & Gentle Cleaner, Pleasant Scents (and Unscented Option), Convenient

Copy Examples

• •Headline: Love Your Delicates Longer. Body: Eucalan’s no-rinse, plant-based formula gently cleanses and conditions, preserving the beauty of your most cherished garments. Kind to fabrics, kind to the planet.
• •Headline: Care For What You Create. Body: From hand-knit heirlooms to your favorite silk blouse, trust Eucalan. Our lanolin-enriched wash breathes life back into delicate fibers, saving water and time.
• •Headline: Naturally Gentle, Surprisingly Effective. Body: Discover the Eucalan difference. Biodegradable ingredients, pure essential oil scents (or unscented!), and a no-rinse clean that’s loved by crafters and eco-conscious homes worldwide.
• •Headline: More Than Clean, It’s Eucalan-Cared-For. Body: Since 1989, our family has been dedicated to gentle fabric care. Our eco-friendly, no-rinse delicate wash extends the life of your garments, naturally.
• •Headline: The Secret to Softer, Fresher Delicates? It’s Simple. Body: Eucalan makes caring for fine fabrics easy. Just soak, squeeze, and dry. No rinsing needed. Better for your clothes, better for the Earth.